MGT 3031 Lecture Notes - Human Services, Terry Fox Run, Frond
Document Summary
Positive and negative effects: community involvement, business people are efficient problem solvers, employees gain satisfaction and improved morale. Employees are more engaged: positive image facilitates hiring. Because of the good work that the company might do in the community makes people want to work there: business gains prestige and community acceptance, social responsibility over government regulation. Let"s be good to the community so they don"t turn against us: company benefits from helping institutions essential to the continuation of business. Encourage employee volunteerism: publicity about volunteer opportunities, ongoing endorsement of programs by ceos, company sponsored projects. Ie: cibc run for the cure: executives who have board memberships, recognition through articles, awards, and commendations. Employees are improving the infrastructure of the community: employee benefits, potential bottom-line benefits. Good reputation can bring in good employees. Why do companies give: the non-donor: no evidence of charitable giving.
