MGTA02H3 Chapter 7: Chapter 7 Notes
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MGTA02H3 Full Course Notes
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Trade discount: discount given to firms involved in a product"s distribution. Quality discount: discount in which customers buying large amounts of a product pay lower prices. Distribution mix: the combination of distribution channels a firm selects to get a product to end- users. Intermediary: any individual or firm other than the producer who participates in the product"s distribution. Wholesalers: intermediaries who sell products to other businesses, which in turn resell them to the end-user. Distribution channels: the path products follow from the producer to the end-user. Direct channel: a distribution channel in which the product travels from the producer to the consumer without passing through any intermediary. Producer broker/agent wholesaler retailer users. Sales agent/broker: an independent business person who represents a business and receives a commission in return, but never takes legal possession of the product. Industrial business distribution: the network of channels members involved in the flow of manufactured goods to industrial customers.
