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4. One trend in marketing is that companies are considering customer lifetime value, beyond each individual sale. These companies are said to have a orientation. a) corporate social responsibility b) relationship marketing c) experiential marketing d) lifetime value e) triple bottom line
1. A marketing manager makes decisions about the following factors: product, price, promotion, and place. These factors are known as the: a) Environmental factors b) Marketing program c) Marketing mix d) Marketing concept e) Marketing process
is the term that describes the actions a person takes in purchasing and using products and services. a) Marketing b) Market Research c) Consumer behaviour d) Consumer management
