SMC219Y1 Lecture Notes - Lecture 13: Betty Crocker, Classic Diamonds, Roman Numerals
4 Nov 2012
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Focus on xerox review for today for test (pg. Biagi says advertising is not a medium but when contrast with xerox and. Advertising is a medium then according to the. It is a human creation that exists as an environmental agent. Advertising creates, can be explored, is a medium, can be researched. General mass media- advertising source of money- 18663$ Advertising in print media is different from electronic media vantage point- look at same medium of advertising but in different contexts or environments. Advertising in newspapers: will have all characteristics of print: specific, precise, analytical, detailed, specialized. We can see it in magazines which are specialized communities. Thus this tribal reality is a treasure trove for advertisers because advertisement is effective communication and you become more effective when your audience is specialized! Advertising in newspapers: 1800s accepted any ads they could get. There was no judgement on the veracity of the advertiser.
