PSYB01H3 Lecture Notes - Randomized Controlled Trial, Facilitated Communication, Physical Attractiveness
Document Summary
To make good decisions people must be able to read research literature in the particular field they"re working in, and apply it to their personal lives. Ex. people working in business environments frequently rely on research to make decisions abt marketing strategies, ways of improving employee productivity and morale, and methods of selecting and training new employees. Bottom line: knowledge of research methods and the ability to evaluate research reports are useful in many fields. Important to recognize that scientific research has become increasingly prominent in public policy decisions & judicial decisions. An example of this is the social science brief prepared by psychologists and accepted as evidence in the pcase precedent of brown v. board of education. Us supreme court banned school segregation in the states. In the clark and clark study (1974), the researchers found that when allowed to choose b/w light-skinned and dark-skinned dolls, both black and white children preferred playing with the light-skinned dolls.
