MKT 2210 Study Guide - Marketing Mix, Voice Of The Customer, Target Market

• School: University of Manitoba
• Department: Marketing
• Course: MKT 2210
• Professor: Luming Wang

Document Summary

How does marketing discover and satisfy consumer needs. Suggestions to marketers: focus on what the customer benefit is learn from the past. Consumer needs and consumer wants: need : when a person feels physiologically deprived of basic necessities such as food, clothing and shelter, want: a felt need that is shaped by a persons knowledge, culture and. Target market: one or more specific groups of potential consumers toward which an organization directs its marketing program. The 4 p"s: controllable marketing mix factors. Marketing mix: the marketing managers controllable factors, the marketing actions of product, price, promotion and place that he or she can take to create, communicate or deliver value. Environmental forces: the uncontrollable factors involving social, economic, technological, competitive and regulatory forces.