PSYC 2310 Chapter Notes - Chapter 8: Milgram Experiment, Authoritarianism, Jean Meeus
7 Nov 2012
School
Department
Course
Professor
Document Summary
Chapter 8: social influence: norms, conformtiy, compliance, and. Social norms= unspoken but shared rules of conduct in a formal or informal group. Conformity= the tendency to change our perceptions. It is a change in behaviour or beliefs as a result of real or imagined pressure from others (kiesler & kiesler). Miller & mcfarland- ask participants to read article for a discussion (written incomprehensible). Completed survey > assumed 37% of other students asked researcher for help. Descriptive norms (describe how people behave in a given situation). Injunctive norms (describe what people ought to do). Salganik, dodds and watts- simply knowing how many other people had downloaded a song influenced how likely others were to download it > social norms influence music ratings. People more likely to acquire norms when they"re in new situations. Callun & harton- uni students attitudes become more similar to those closest to them.
