SOCI 2P00 Lecture Notes - Lecture 3: Employment, Mass Communication, Collective Identity
Document Summary
Mc: the transmission of messages by a person or group through a device to a large audience (e. g. posting flyers about an upcoming protest) Communication of ideas go as far back as the upper paleolithic era -> paintings in caves. The ability to truly reach a mass audience started with gutenberg"s printing press (1450) Mass communication -> even more possible with the advent of newspapers, telegraph, moving pictures, tv, and internet. Traditional (radio, newspaper, tv: push content to their audience. New (internet: enable consumers to pull content that they are interested in. Even traditional forms of mass communication technologies allow for the audience to pick and choose what they want to pay attention. 2002- # of people with cell phones worldwide surpassed with number with fixed phone lines. Cell phones give sers the impression that they are constantly connected to the world outside and therefore less alone (srivastava)
