Management and Organizational Studies 1021A/B Lecture Notes - Customer Relationship Management, Baby Boom

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: James O' Brien

Document Summary

Problem getting good data to answer questions. Problem of finding a good target group and getting to their heads (eg children and toys, doctors and anti smoking) Innovative examples; play labs (watching how kids interact with toys), diaper changing parents wearing video recorders, chain restaurants varying the menu in test markets. Goods (tangible), services (intangible) and ideas (concepts you can support) Service- with tangible items such as textbooks that are goods. Service- small loan service but card is tangible. People wear poppies and pink ribbons (tangible items) to show the ideas that they support. Up to 1930s, focus on optimizing the manufacturing process. Emerging of marketing stage in the 1960s. Under csr, which= taking well-being of society into account. How does sale of bottled water reflect csr. Should we be critical of claims along these lines? process.