SOC101Y1 Chapter Notes - Chapter 5: Marshall Mcluhan, Orthodox Marxism, The Affluent Society
Document Summary
Communication: bringing together one unifying by establishing shared meanings and understanding between groups and the individuals: through transmission of information, knowledge or beliefs by means of language, visual images and other sign systems, such as music. Mass media: communication flows are unidirectional members remain anonymous/isolated from one another. Interactive: communication flows back and forth, people interact in transmission and reception of communication. 2 seminal scholars: harold innis and marshal mcluhan. Innis: time-biased from space-biased media: time-biased: modes of communication that endure over time but are relatively immobile across space, space-biased: cover much greater space, less durable, foster 2 different arrangements of institutions and cultural values. Tb: conducive to strong sense of tradition and custom, which promote religious forms of power and belief. Sb: assist territorial expansion, empire building, secular form of power and culture such as dominance of military institutions and growth of the state.
