IAT 102 Lecture Notes - Webct
15 Nov 2012
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Document Summary
Sight lines in photos can emphasize importance of text. Reasons for use: task as designer is to break info into easily parsed chunks, in and out of sea of words, help navg through flow of info, organizing consistent communication. Facing pages (spread) if both one col type, spread is col type. Baseline grids - allows type to be lined up between columns (tut on webct) Think about playing with white space in margins. Do not run into gutters, snap to edge of gutter. If too long, might be hard to go back to beginning of line. Symmetry: centering everything easy, harder to have a hierarchy of info, less exploration, asym - harder to balance, have to think about, have to think of white space, more complex hierarchies, play with both. Contrast: between images and text, figure ground, focus attention. Constant colour scheme between images and text, want colours that reflect whole. Hierarchy: clarify by weight, style, colour, size, spacing.
