MKT 500 Study Guide - Final Guide: Design Of Experiments, Longitudinal Study, Collet
17 Nov 2012
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Three categories of studies: exploratory, descriptive, or causal (experiments) Research design set of advance decisions that make up the master plan, specifying the methods and procedures for collecting and analyzing the needed information. Once the problem and the research objectives are known, the researcher selects a research design. The less that is known, the less exploratory research will be used. Causal research should be only used when a fair amount about the problem is known and the researcher is looking for causal relationships amongst variables associated with the problem or the research objectives. It is incorrect to think of research design in a step-by-step fashion. Gain background information: exploratory research may be used to gain much-needed background information. Clarify problems and hypotheses: to define the problem more precisely and to generate hypotheses for the upcoming study. Establish research priorities: can help a firm prioritize research topics in order of importance.
