PSYB45H3 Chapter 4-6: ch.4-6.docx

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17 Nov 2012
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Reinforcement: the process in which a behavior is strengthened by the immediate consequence tht reliably follows its occurrence. When a behavior is strengthened it is more likely to occur again the future. Ex: thorndike"s law of effect with the hungry cat in the cage hittng level with paw to open it to get food. When a behavior results in a favourable outcome (one tht contributes to the well being or survival of the animal), tht behavior is more likely to be repeated in the future in similar circumstances. It is defined as the occurrence of a particular behavior, is followed by an immediate consequence, and tht results in the strengthening of the behavior (the person is more likely to engage in the behavior again in the future) We can determine tht a behavior is strengthened when there is an increase in its frequency, duration, intensity or speed (decreased latency). Operant behavior: a behavior is strengthened through the process of reinforcement.

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