SOCB58H3 Lecture 9: Lecture 9
Document Summary
pitchmen, not 9/11 (you can refer to 9/11 on final, if you wish) Pitchmen on advertising: the psychological techniques of pitches in advertising: focus on the strongest and weakest bits of evidence. ron rondall a pitchman for the wonder wallet . pitchmen"s dream product: dramatic demonstrations and large profit margins. 1st thing pitchmen needs: a crowd: has to draw attention, well constructed story, choreographed movements, humour befriends people, nobody wants to be the first buyer, they feel taken advantage of. a good pitchmen needs: a good demonstration: to display complete control and confidence. Danger: manipulation of people is minimal compared to the sophistication of today"s advertising. niche market : logline: 1 sentence summary of a script, what niche market is this going to appeal to, cool marketers: kids that invent the latest fads. spies seek these children and steal their ideas: product placement: ads within shows.
