MGMA01H3 Study Guide - Midterm Guide: Geek Squad, Web 2.0, Loyalty Program
19 Nov 2012
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Mgtb04h3 lecture 01 midterm review marketing is a process of determining customer needs and wants and then developing a product to satisfy them and still yield a satisfactory profit; it is externally focused. Product, price, place, promotion needs are the basic human requirements; people need food, air, water, clothing, and shelter to survive. People also have strong needs for creation, education, and entertainment. Physiological; water, sleep, food quaker oat bran it"s the right thing to do. Royal salute scotch what the rich give the wealthy. Customer relationship levels and tools low-margin customers: p&g creates relationships through brand-building advertising, sales promotions, and its website high-margin customers: sellers want to create full partnerships with key customers; p&g works with. Barrys (high income men), jills (suburban moms), buzzes (male tech enthusiasts), rays (young family men on a budget), and small business owners: demons: removed from marketing lists, reduced promotions and sales, 15% restocking fee.
