SOCB58H3 : Week 7
Document Summary
Killing us softly 3: advertising"s image of women. advertising industry: billion in 1979, billion in 1999, average american is exposed to 3000 ads per day and 3 years watching tv commercials. tells us who we are and who we should be. women"s bodies are turned into objects and things, resulting in very serious consequences. body languages of women are portrayed as passive, vulnerable, etc. www. notesolution. com: once people are thought of as less than human, violence becomes justifiable and inevitable, lots of ads that normalize and t rivialize battering and domestic violence. battering is the single greatest cause of injury towards women in. advertisements t rivialize violence and eroticizes it: women who are shown as powerful in advertising, it"s always a masculine definition of power. with all the blatant sexual messages, there is no emphasis on relationships or intimacy: we have the highest rate of teen pregnancy in the developed world.
