Sociology 2233 Lecture Notes - Availability Heuristic
19 Nov 2012
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Document Summary
Automatic thinking about the social world: styles of thinking (cognition, automatic effortless thinking, controlled deliberate thinking, the tools of automatic thinking 1: schemas (think of them like schematics) Schema: a framework or package of prebundled information about friends, food preferences, work, yourself (think of it like a facebook profile for yourself and what you want to portray of yourself to other people) They allow us to get through the world easier and quickly. Stereotypes: a schema applied to members of a social group. Schemas exist because we can"t comprehend all of the information thrown at us in the world so they help us jump to conclusions to process the information easily. The persistence or perseverance of schemas even when discredited. The influence of culture on schemas: schemas as a guide to memory. Accessibility extent to which schemas are at the forefront of our mind based on enduring conditions. Priming the process whereby recent experiences increases accessibility.
