BUS 343 Lecture Notes - Cognitive Dissonance, Private Label, Classical Conditioning

35 views3 pages

Document Summary

Expounded: we want o understand our consumers so that we can predict the behavior and use our marketing tools to influence the consumers. The process individuals or groups go through to select, purchase, and use goods, services, ideas or experience to satisfy their needs and desires. Cognitive dissonance = buyer"s remorse (on the midterm!) When a private label makes a product with a similar look to the industry leaders in hopes that consumers" good feelings about the well-known brand will rub off onto it. Individual units within a firm that operate like separate businesses, each having its own mission, business and marketing objectives, resources, managers, and competitors. Problem recognition information search evaluation of alternatives product choice post purchase evaluation. Marketers want post purchase evaluation because you want them to tell their friends and you want them to buy your product again. The belief that use of a product has potentially negative consequences, either financially, physically or socially.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents