BUS 237 Chapter Notes - Chapter 3: Switching Barriers, Competitive Advantage, Vulcanization

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BUS 237 Full Course Notes
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BUS 237 Full Course Notes
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Document Summary

Productivity paradox we see computers everywhere except in the productivity statistics. the question of how it adds to productivity still remains important. Today, we are interested in how investments in information technology can create business value (tangible benefits for organizations through either more efficient use of resources or more effective delivery of their services to customers). Over time it has been recognized that measurement error may be a critical reason for the observed lack of productivity from it investments. The difficulty in measuring productivity in an increasingly service-based economy has made it challenging to find productivity increases from it. Benefits from it are often invisible or intangible, therefore hard to measure effectively. Increasing efficiency means that business processes can be accomplished either more quickly or with fewer resources and facilities. When companies focus on increasing effectiveness, they are interested in offering new or improved goods or services that the customers value.

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