PSYB01H3 Lecture Notes - Lecture 4: Confirmation Bias, Naturalistic Observation, Participant Observation
Document Summary
Quantitative: numeric (or can be converted into numeric, fewer features/variables, larger group. Qualitative: data is text, video, audio, etc, smaller number of p"s or groups. To be sciemtific, observation must: serve a formulated research purpose, be planned deliberately, be systematically recorded, be subject to checks and controls on validity reliability. Naturally occurring: ppl would normally doing anyways, the contract here means here, differently in observation participation ppl may trying to act in a way demanded; Most of the case, the behaviours are readily available. But not always the case; in here you don"t need to set up the cases; make it easier and less expensive to do the research. Can yield ideas for future research: anything coming up in the research that is unexpected, you may have more ideas for future research: disadvantage: Confirmation bias: you have idea about something, and usually you will only pay attention to this idea related information. Observation of behaviou in where it occurs naturally.
