GMS 401 Chapter Notes - Chapter 4: Modular Design, Product Design, Mass Customization
Document Summary
Product design- determining the form and function of the product. Idea generation and preliminary assessment: building a business case, development of product and process, testing and validation, launch. Sources of ideas for new or redesigned products. Reverse engineering- dismantling a competitors product to discover what is it composed of and how the components work, searching for own product improvement. Research and development (r&d)- lab scientists and engineers involved in creative work on a systematic basis to increase knowledge directed toward product and process innovation. Life cycle- nature and length of a products life. Incubation- product is introduced: growth- design improvements that create a more reliable and less costly product, saturation- leads to a decline demand, decline- no demand for the product at all. Maturity- demand level is off life of a product by improvement. Standardization- extent to which there is absence of variety in a part or product: made in large quantities of identical items.