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29 Apr 2011
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Motive - a recurrent preference or readiness for a particular quality of experience, which energizes, directs, and selects behavior in certain situations. See world in different ways (different motives) motive. Some motive are aware to us[have access to]. Mcclelland felt that there are only some motivations that are partly accessible to consciousness. Outside conscious awareness, profound role in changing perception. Clever strategy; card with picture (a scene) participant writes a story about the picture (standardized) Notion: pictures don"t have fixed stories (ambiguous you make the story). Not intrinsic to the card but to you. When faced with an ambiguious stimulus make meaning of it we rely on own organization on motivation,fears. [conscious/unconscious] we reflect our motivational concerns with the character concerns. Tat = projective test (people project their stories/motives/issues) Implicit motivation, we need to rely on implicsive constructs (tat) More themes related to achievement the more achievement motivation they have.

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