COMMERCE 1BA3 Chapter 2: Chapter 2 _ Personality.docx
22 Nov 2012
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Document Summary
Personality is the relatively stable set of psychological characteristics that influences the way an. Chapter 2 personality individual interacts with his or her environment. Five factor model of personality: extraversion. Social, talkative, vs. withdrawn, shy: emotional stability. Stable, confident, vs. depressed, anxious: agreeableness. Tolerant, cooperative, vs. cold, rude: conscientiousness. Dependable, responsible vs. careless, impulsive: openness to experience. Locus of control is a set of beliefs about whether one"s behavior is controlled mainly by internal or external forces. Self-monitoring is the extent to which people observe and regulate how they appear and behave in social settings and relationships. High external control: behavior determined by: fate, luck, powerful people. High internal control: behavior determined by: self-initiative, personal actions, free will. Self-esteem is the degree to which a person has a positive self-evaluation. Behavioral plasticity theory states that people with low self-esteem tend to be more susceptible to external and social influences than those have high self esteem.
