PSYC 215 Chapter Notes - Chapter 8: Elaboration Likelihood Model, Beautiful Music, Logical Reasoning
Document Summary
Functions of attitudes attitudes guide behaviors (less powerfully than most people suspect: there are four functions of attitudes besides this, utilitarian, ego-defensive, value-expressive, knowledge. The utilitarian function of attitudes utilitarian function an attitudinal function that serves to alert people to rewarding objects and situations they should approach and costly or punishing objects or situations they should avoid. The ego-defensive function of attitudes ego-defensive function an attitudinal function that enables people to maintain cherished beliefs about themselves and their world by protecting them from contradictory information. The knowledge function of attitudes knowledge function an attitudinal function whereby attitudes help organize people"s understanding of the world, guiding how they attend to, store, and retrieve information. Persuasion and attitude change there is no simple one-solution-fits-all method to persuasion. The sleeper effect the sleeper effect an effect that occurs when messages from unreliable sources initially exert little influence but later cause individual"s attitudes to shift.
