COMM 3P18 Study Guide - Midterm Guide: Reception Theory, Motion Picture Production Code, Master Sergeant

• School: Brock University
• Department: Communication Studies
• Course: COMM 3P18
• Professor: Heather Mc Guire

Document Summary

A mass of undifferentiated people who are anonymous to producer of the mediated message. A network of people who have potential to interact with one another about a particular media object. To understand markets, fandom, circuit of culture, demographics, etc. Reception theory: audience is active and has power over msg they receive. Effects theory: audience is passive and is affected by media. Cultivation theory: ideas changed over time as a result of exposure to media. After ww1 audience thought of as passive eg: propaganda. Hays code: censorship of film because believe bad for society. Began to question the relationship between newly forming mass media and the audiences who consume the media. Direct effects model: lasswell (who says what, in which channel, to whom, with what effect) this is thought of how to measure effects. People were scared of promoting communism and tried to stop it by . Entertainment industry under deep suspicion for un american things.