HTT 303 Lecture Notes - Yacht Charter, Car Rental, Loyalty Program
24 Nov 2012
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Why invented want repeat business(customer loyalty program) First ars created by sabre(11th thing they do is points) Giving away free seats(that you may be filling up abundance seats anything. Customer doing marketing research(ex customer calls in to check poitns let them know flights the company may have forgotten to give points) Success rate : most successful airline loyalty program ever. Other products and services in travel industry(went global) You pay for points but not more. Redeem for : car rental, hotels, flight lessons, yacht charter. Marketers are coming up with new ideas for what can be redeemed for. Us points can redeem for flying dead bodies in coffins and sales went up 30% Non-redeemaded points(less then 25% of points get redeemed) Redemption stampede(if company says financial trouble) which would further put them worse, bankruptcy therefore expiry date certain percentaget ehy allow (3-8% can be given away, black out periods-restriction) black out route-no points on flights(restriction on popular flights(ex: hk))
