QMS 202 Lecture Notes - Cash Flow, Financial Statement, Stock Valuation

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2011, 2012 bradley macmaster, bsc, mba, ca, cmc (lecturer in accounting, finance, venture planning, marketing research & leadership) brad. macmaster@ryerson. ca. 1 | concepts necessary to understand financial statements ( f/s") 2. 3 | info in the financial statements for evaluating performance 5. Hey - if you "get this", the rest of the course will be easy! Read it as if it was the beginning of a "story of a business entity". This is your frame of reference for why accounting has value and makes any sense at all. Understand it well enough to use it by thinking like an "external user" (defined inside)! 1 | concepts necessary to understand financial statements ( f/s") Business entity an organization of people and other resources (all of which have a cost) assembled to achieve a purpose with the expectation of economic gain (i. e. over and above the various costs) by conducting various activities.

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