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RYERSONGEO 605David AtkinsonWinter

GEO 605 Study Guide - Maximum Capacity, Kimberlite, Chemical Free

OC103996 Page
3 Feb 2014
94
1981-2002: zinc mine: employed over 250 people, only 20 were from northern canada. Need employees who know how to operate machinery and have the mining
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RYERSONGEO 605David AtkinsonWinter

GEO 605 Study Guide - Canadian Rangers, Missile Defense, Alternative Energy

OC103996 Page
3 Feb 2014
70
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RYERSONGEO 605David AtkinsonWinter

031113 Mackenzie Valley Pipeline.doc

OC103993 Page
3 Feb 2014
97
Video: caribou cabbing grounds used as example to when we say no to development, how to get the resources from the north to the south, north has been s
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RYERSONGEO 605David AtkinsonWinter

022513 Coming Off The Land & Land Claims.doc

OC103995 Page
3 Feb 2014
73
European contact: from martin frobisher in the 1570"s to the search for the missing franklin expedition in the 1850 - European"s began contact with the
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RYERSONGEO 605David AtkinsonWinter

GEO 605 Study Guide - Wage Labour, Sealskin, Arctic Small Tool Tradition

OC103994 Page
3 Feb 2014
86
Peoples of the north: traditional lifestyles and way of life, netsilik inuit family unit inside show house. 15ka before present (bp: beringia land brid
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RYERSONGEO 605David AtkinsonWinter

GEO 605 Study Guide - King William Island, Encase, Coppermine River

OC103994 Page
3 Feb 2014
83
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RYERSONGEO 605David AtkinsonWinter

GEO 605 Study Guide - Carrying Capacity, Positive Feedback, Subshrub

OC1039910 Page
1 Feb 2014
103
Arctic climate: the basis of the north is its climate. Land of the midnight sun: the sun shines at midnight during the summer above the arctic circle.
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RYERSONGEO 605David AtkinsonWinter

GEO 605 Study Guide - Canada Revenue Agency, Ice Road, Photosynthesis

OC103992 Page
1 Feb 2014
124
What is north: north has ice and polar bears; it is not a cottage in barrie, northern community, such as resolute bay, are living off the land for surv
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RYERSONFIN 800Lorne ZeilerFall

FIN 800 Study Guide - Federal Reserve System, Management System, Government Accountability Office

OC103992 Page
3 Dec 2013
91
Two general claims of are defended: defective risk management practices were to blame for the spate of firm failures, regulators with ample authority t
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RYERSONFIN 800Lorne ZeilerFall

FIN 800 Study Guide - Reputational Risk, Reputation Capital, Financial Services

OC103992 Page
3 Dec 2013
58
Financial services comprise an array of special businesses because they deal mainly with other people"s money, and because problems that arise in fi ca
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RYERSONFIN 800Lorne ZeilerFall

FIN 800 Study Guide - Monetary Inflation, Financial Statement, Insider Trading

OC103993 Page
3 Dec 2013
84
Consideration of application of fairness to foundations and operations of markets, especially financial markets, illuminates central moral and politica
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RYERSONFIN 800Lorne ZeilerFall

FIN 800 Study Guide - Game Theory, Stakeholder Theory, Consequentialism

OC103993 Page
3 Dec 2013
93
Principal-agent theory is about how individuals manage situations involving goal incongruity between two or more persons. Important to get clear on sor
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RYERSONFIN 701Patricia Mc GrawFall

FIN 701 Study Guide - Canada Deposit Insurance Corporation, Deposit Insurance, Moral Hazard

OC103993 Page
3 Dec 2013
64
Chapter 19 deposit insurance and other liability guarantees. Transfer system and to borrow from bank of canada. Office of the superintendent of financi
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RYERSONFIN 701Patricia Mc GrawFall

FIN 701 Study Guide - Interest Rate Risk, Cidc-Fm, Retained Earnings

OC103994 Page
3 Dec 2013
69
Net worth measure of fi"s capital that is equal to the difference between the market value of its assets and market value of its liabilities. With the
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RYERSONFIN 701Patricia Mc GrawFall

FIN 701 Study Guide - Guaranteed Investment Certificate, Market Liquidity, Landing Vehicle Tracked

OC103993 Page
3 Dec 2013
74
Risk of fi"s assets becoming relatively illiquid when liquid claims are suddenly withdrawn (or no renewed) To reduce risk of liquidity crisis, fi can i
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RYERSONMKT 510Ida BergerFall

MKT 510 Study Guide - Brand Equity, Competitive Intelligence, Pricing Strategies

OC103993 Page
18 Nov 2013
161
Chapter 14 managing brand over geographic boundaries and. Downside is marketing efficiency may suffer and costs may rise with regional marketing and re
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RYERSONMKT 510Ida BergerFall

MKT 510 Study Guide - Brand Equity

OC103992 Page
18 Nov 2013
76
Consistency guides strategic direction and does not necessarily prescribe particular tactics of supporting marketing program for brand. Make changes to
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RYERSONMKT 510Ida BergerFall

MKT 510 Study Guide - Prestige Brands, Brand Equity

OC103993 Page
17 Nov 2013
67
Chapter 12 introducing and naming new products and brand. Brand extension: occurs when firm uses established brand name to introduce a new product: sub
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RYERSONMKT 510Ida BergerFall

MKT 510 Study Guide - Brand Architecture, Brand Equity, Corporate Identity

OC103995 Page
17 Nov 2013
107
Developing brand architecture strategy requires three key steps. Brand vision: management"s view of brand"s long-term potential. Influences how well fi
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RYERSONMKT 510Ida BergerFall

MKT 510 Study Guide - Conjoint Analysis, Brand Equity, Marketing Mix

OC103992 Page
12 Nov 2013
119
Chapter 10 measuring outcomes of brand equity: capturing. Comparative methods: research studies or experiments that examine consumer attitudes and beha
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RYERSONMKT 510Ida BergerFall

MKT 510 Chapter Notes - Chapter 2: Brand Equity, Brand Awareness, Competitive Advantage

OC103994 Page
12 Nov 2013
27
Chapter 2 customer-based brand equity and brand positioning. Customer-based brand equity (cbbe): differential effect that brand knowledge has on consum
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RYERSONMKT 510Ida BergerFall

MKT 510 Study Guide - Brand Equity, Projective Test, Marketing Effectiveness

OC103993 Page
12 Nov 2013
56
Chapter 8 developing a brand equity measurement and. Internally, company-focused exercise to make sure marketing operations efficient and effective: th
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RYERSONMKT 510Ida BergerFall

MKT 510 Chapter Notes - Chapter 4: Brand Equity, Stop Consonant, Morpheme

OC103992 Page
12 Nov 2013
39
Chapter 4 choosing brand elements to build brand equity. Brand element: called brand identities that are trademarkable devices that serve to identify a
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RYERSONMKT 510Ida BergerFall

MKT 510 Chapter Notes - Chapter 1: Brand Loyalty, Brand Management, Financial Risk

OC103994 Page
12 Nov 2013
32
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RYERSONMKT 510Ida BergerFall

MKT 510 Study Guide - Brand Valuation, Brand Awareness, Brand Equity

OC103994 Page
12 Nov 2013
209
Chapter 3 brand resonance and the brand value chain. Brand resonance model: describes how to create intense, active loyalty relationship with customers
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RYERSONMKT 510Ida BergerFall

MKT 510 Study Guide - Brand Equity, Engagement Marketing, Relationship Marketing

OC103991 Page
12 Nov 2013
83
Chapter 5 designing marketing programs to build brand equity. New marketing environments has forced marketers to fundamentally change the way they deve
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RYERSONMKT 510Ida BergerFall

MKT 510 Study Guide - Brand Equity, Brand Awareness, Rorschach Test

OC103994 Page
12 Nov 2013
106
Chapter 9 measuring sources of brand equity: capturing. Measuring sources of customer-based brand equity requires us to measure various aspects of bran
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RYERSONFIN 701Patricia Mc GrawFall

FIN 701 Study Guide - Forward Exchange Rate, Canadian Dollar, Spot Contract

OC103993 Page
12 Nov 2013
37
Foreign exchange rate is the price at which one currency can be exchanged for another currency. Foreign exchange rates listed in two ways: direct quote
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RYERSONFIN 701Patricia Mc GrawFall

FIN 701 Study Guide - Payments Canada, Monetary Policy Of The United States, Liquidity Risk

OC103993 Page
12 Nov 2013
73
Liquidity risk risk that sudden surge in liability withdrawals may require an fi to liquidate assets in a very short period of time and at low prices.
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RYERSONFIN 701Patricia Mc GrawFall

FIN 701 Study Guide - Interest Rate Risk, Foreign Exchange Risk, Credit Risk

OC103993 Page
12 Nov 2013
64
Off-balance-sheet items usually appear below the bottom line, frequently as footnotes on financial statement. Contingent assets and liabilities assets
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RYERSONFIN 701Patricia Mc GrawFall

FIN 701 Study Guide - Asset-Backed Commercial Paper, Fannie Mae, Government National Mortgage Association

OC103994 Page
12 Nov 2013
46
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RYERSONFIN 701Patricia Mc GrawFall

FIN 701 Study Guide - Credit Risk, Capital Adequacy Ratio

OC103991 Page
12 Nov 2013
79
Two simple models to measure credit risk concentration in the loan portfolio: migration analysis method to measure loan concentration risk by tracking
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RYERSONFIN 701Patricia Mc GrawFall

FIN 701 Study Guide - Syndicated Loan, Leveraged Buyout, Loan Sale

OC103993 Page
12 Nov 2013
46
Bank loan sale: sale of a loan originated by fi with or without recourse to an outside buyer. Loan agreements contain a clause that allows fi to sell l
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RYERSONFIN 701Patricia Mc GrawFall

FIN 701 Study Guide - Libor, Prime Rate, Credit Risk

OC103994 Page
12 Nov 2013
57
Credit quality problems can cause fi to become insolvent or result in such significant drain on capital and net worth that they adversely affect growth
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RYERSONMKT 702Rob WilsonFall

MKT 702 Study Guide - Hundred Days Offensive, Pincer Movement, Product Differentiation

OC103994 Page
12 Nov 2013
102
To stay number one, firm must find ways to expand total market demand, protect current share through defensive and offensive action, and increase marke
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RYERSONMKT 702Rob WilsonFall

MKT 702 Chapter Notes - Chapter 4: Sampling Frame, Sample Size Determination, Marketing Mix

OC103993 Page
12 Nov 2013
36
Marketing insights: provide diagnostic information about how and why we observe certain effects in the marketplace, and what that means to marketers. M
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RYERSONMKT 702Rob WilsonFall

MKT 702 Study Guide - Customer Relationship Management, Personalized Marketing, Permission Marketing

OC103993 Page
12 Nov 2013
65
Total customer benefit: perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market
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RYERSONMKT 702Rob WilsonFall

MKT 702 Chapter Notes - Chapter 2: Marketing Strategy, Customer Relationship Management, Strategic Planning

OC103994 Page
12 Nov 2013
47
Smart competitor must design and deliver offerings for well-defined target markets at the beginning of planning process. Value creation and delivery ca
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RYERSONMKT 702Rob WilsonFall

MKT 702 Study Guide - Value-Based Pricing, Demand Curve, Target Costing

OC103994 Page
12 Nov 2013
106
Effectively designing and implementing pricing strategies requires thorough understanding of consumer pricing psychology and systematic approach to set
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RYERSONMKT 702Rob WilsonFall

MKT 702 Study Guide - Value Network, Multichannel Marketing, Marketing Channel

OC103995 Page
12 Nov 2013
55
Facilitators assist in distribution process but neither take title to goods nor negotiate purchase of sale. Marketing channel system: particular set of
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