OC10403

Excellence became part of the business lingo in the 80s. N. a. business suffering at hands of imports especially japanese and german. Many us firms los

1 chapter 1 defining marketing for the 21st century. Successful marketing builds demands for products and services, in turn creating jobs. Firms must c

Making bipolar britney: proliferating psychiatric diagnoses through tabloid media. radical psychology, vol. How popular magazines teach the public prop

Psychiatry and modern science (santa maria: what does allan frances, designer of dsm 4, think might happen as a result of dsm 5, risk for severe mis-di

Dst500 week 5 feb 11, 2013. Race and culture issues in mental health and some thoughts on ethnic identity. Counselling psychology quarterly, 25:2, 113-

Dst500 - questions to guide week 4 readings: Chapter 1, from dipak gupta"s (2001) book path to collective madness: a study in social. Around 1993, many

The last six months of 2007 saw a decline in share price by 50% and a decrease in customer visits in north america. July 2008 number rose to 600 stores

Differing for a norm or from the accepted standards of society. Person whose behaviour and attitudes differ from accepted social standards. Secondary d

Global introduction of the new pantene shampoo: success in taiwan. Developed by hoffman-laroche and first introduced in europe. Launched in the us in e

5 lecture some isms and a phobia. Look into essay ideas and final assignment rubric. Intersectionality is a sociological theory, suggesting that and se

Future of avon china: direct sales, retail sales or both. Avon became first to win approval from ministry of commerce for its direct sales operations i

26. 5 million people in 1990 in canada. 90% of population lived within 200km of us border. 41% lived in the 6 largest cities: calgary, toronto, montrea

Collective madness and societal madness can be used interchangeably within this lecture. Collective is like the group is an entity in itself. Societal

Birnbaum article: birnbaum felt that patients were being treated poorly in the criminal justice system because of sanism. Sanism prejudice against the

Those who tell the stories rule society plato. History is written by the victors attributed to winston churchill. Knowledge (disciplines, frameworks, m

2 lecture gods, demons, the dsm, and other suspects. Abnormalities chemical imbalances brain malfunctions social deviance traumatic experiences genetic

Major theories were formed on the observation of his individual patients, hence: individualist approach as opposed to structural approach. He was convi

8 stages of development: trust vs. mistrust, autonomy vs. shame & doubt, initiative vs. Guilt: industry vs. inferiority, ages 6-11, impatience and lack

In reference to slide 2 what causes madness : There are two different ways to explain madness: social model and medical model. But now, the two are mer

Nymphomania shows a symptom-profile similar to the current notion of. Cures: removal of blood to the point where women will not have periods, purgation

3 chapter 6 quantitative collection methods. On-site research: stream of consciousness interview, spontaneous reaction interview, directed general resp

8 chapter 11 population estimates and hypothesis testing. Generalizing a sample"s findings: estimating the population value. Parameter proper name for

The purpose of marketing research: managers must have information not only about the customer, but also about how to deliver value to the customer. The

8 chapter 10 data collection and basic descriptive statistics. Data collection errors with online surveys: multiple submissions by the same respondent,

9 chapter 13 relationships between variables. Relationship consistent and systematic linkage between the levels or labels for two variables. Boolean re

7 chapter 11 designing and implementing branding strategies. Branding strategy/brand architecture tells marketers which brand names, logos, symbols, et

4 choosing brand elements to build brand equity. Offensive strategy and build brand equity: memorability, meaningfulness, likeability, transferability,

Brand: name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and

6 chapter 10 measuring outcomes of brand equity. Research studies or experiments that examine consumer attitudes and behavior toward a brand to directl

6 chapter 9 measuring sources of brand equity. Zmet: zaltman metaphor elicitation technique based on a belief that consumers often have subconscious mo

6 chapter 8: developing a brand equity measurement and management system. Brand equity measurement system: set of research procedures designed to provi

Quantitative research: involves the use of structured questions in which the response options have been predetermined and a large number of respondents

5 chapter 5 focus groups and qualitative methods. Quantitative research: research involving the use of structured questions in which response options h

5 designing marketing programs to build brand equity. Pine and gilmore maintain that saleable experiences come in four varieties: entertainment, educat

Basic concepts: brand positioning: act of designing the company"s offer and image so that it occupies a distinct and valued place in the target custome