OC10403

Ryerson University

175Uploads
1Likes
0Blog Articles
All Activity
Uploads (175)
Blog Articles (0)
Homework Help (0)
RYERSONMKT 702Rob WilsonFall

MKT 702 Lecture Notes - Knitting, High Tech, Customer Satisfaction

OC104033 Page
26 Sep 2013
24
Excellence became part of the business lingo in the 80s. N. a. business suffering at hands of imports especially japanese and german. Many us firms los
View Document
RYERSONMKT 702Rob WilsonFall

MKT 702 Lecture Notes - Crop Rotation

OC104032 Page
26 Sep 2013
17
View Document
RYERSONMKT 702Rob WilsonFall

MKT 702 Chapter Notes - Chapter 1: Marketing Mix, Relationship Marketing, Disintermediation

OC104033 Page
23 Sep 2013
21
1 chapter 1 defining marketing for the 21st century. Successful marketing builds demands for products and services, in turn creating jobs. Firms must c
View Document
RYERSONDST 500Jijian VoronkaWinter

DST 500 Chapter Notes -Psy, Intersectionality, Paparazzi

OC104033 Page
25 Apr 2013
60
Making bipolar britney: proliferating psychiatric diagnoses through tabloid media. radical psychology, vol. How popular magazines teach the public prop
View Document
RYERSONDST 500Jijian VoronkaWinter

DST 500 Chapter Notes -Bipolar Disorder, Tantrum, Mental Disorder

OC104032 Page
25 Apr 2013
52
Psychiatry and modern science (santa maria: what does allan frances, designer of dsm 4, think might happen as a result of dsm 5, risk for severe mis-di
View Document
RYERSONDST 500Jijian VoronkaWinter

DST 500 Chapter Notes -Anti-Psychiatry, Internalized Oppression

OC104032 Page
25 Apr 2013
56
View Document
RYERSONDST 500Jijian VoronkaWinter

DST 500 Chapter Notes -Institutional Racism, Schizophrenia, Medical Model

OC104032 Page
24 Apr 2013
78
Dst500 week 5 feb 11, 2013. Race and culture issues in mental health and some thoughts on ethnic identity. Counselling psychology quarterly, 25:2, 113-
View Document
RYERSONDST 500Jijian VoronkaWinter

DST 500 Chapter Notes -Westport, Connecticut, Mother Teresa, Ethnic Cleansing

OC104032 Page
24 Apr 2013
70
Dst500 - questions to guide week 4 readings: Chapter 1, from dipak gupta"s (2001) book path to collective madness: a study in social. Around 1993, many
View Document
RYERSONMKT 600Asif SalamWinter

MKT 600 Chapter Notes -Financial Analysis, Starbucks

OC104031 Page
10 Mar 2013
102
The last six months of 2007 saw a decline in share price by 50% and a decrease in customer visits in north america. July 2008 number rose to 600 stores
View Document
RYERSONDST 500Jijian VoronkaWinter

DST 500 Lecture Notes - Bad Life, Mental Disorder, Labeling Theory

OC104033 Page
7 Mar 2013
45
Differing for a norm or from the accepted standards of society. Person whose behaviour and attitudes differ from accepted social standards. Secondary d
View Document
RYERSONMKT 600Asif SalamWinter

MKT 600 Chapter Notes -Hair Care, Procter & Gamble, Pantene

OC104032 Page
7 Mar 2013
44
Global introduction of the new pantene shampoo: success in taiwan. Developed by hoffman-laroche and first introduced in europe. Launched in the us in e
View Document
RYERSONDST 500Jijian VoronkaWinter

DST 500 Lecture Notes - Sexual Sterilization Act Of Alberta, Emily Murphy, Protestantism

OC104033 Page
22 Feb 2013
66
5 lecture some isms and a phobia. Look into essay ideas and final assignment rubric. Intersectionality is a sociological theory, suggesting that and se
View Document
RYERSONMKT 600Asif SalamWinter

MKT 600 Chapter Notes -World Trade Organization, Pyramid Scheme, Joint Venture

OC104032 Page
21 Feb 2013
106
Future of avon china: direct sales, retail sales or both. Avon became first to win approval from ministry of commerce for its direct sales operations i
View Document
RYERSONMKT 600Asif SalamWinter

MKT 600 Chapter Notes -Sachet, Pantene, Customer Switching

OC104032 Page
19 Feb 2013
34
26. 5 million people in 1990 in canada. 90% of population lived within 200km of us border. 41% lived in the 6 largest cities: calgary, toronto, montrea
View Document
RYERSONDST 500Jijian VoronkaWinter

Wk. 4 - Lecture - Collective Madness.docx

OC104033 Page
11 Feb 2013
44
Collective madness and societal madness can be used interchangeably within this lecture. Collective is like the group is an entity in itself. Societal
View Document
RYERSONDST 500Jijian VoronkaWinter

Wk. 3 - Readings + Notes.docx

OC104032 Page
11 Feb 2013
62
Birnbaum article: birnbaum felt that patients were being treated poorly in the criminal justice system because of sanism. Sanism prejudice against the
View Document
RYERSONDST 500Jijian VoronkaWinter

Wk. 3 - Lecture - Representations of madness in society.docx

OC104032 Page
10 Feb 2013
54
Those who tell the stories rule society plato. History is written by the victors attributed to winston churchill. Knowledge (disciplines, frameworks, m
View Document
RYERSONDST 500Jijian VoronkaWinter

Wk. 2 - Lecture - Gods, Demons, the DSM and other suspects - UPDATED

OC104035 Page
10 Feb 2013
52
2 lecture gods, demons, the dsm, and other suspects. Abnormalities chemical imbalances brain malfunctions social deviance traumatic experiences genetic
View Document
RYERSONDST 500Jijian VoronkaWinter

DST 500 Chapter Notes -Canada Social Transfer, Poverty Reduction, Socioeconomic Status

OC104033 Page
10 Feb 2013
62
View Document
RYERSONDST 500Jijian VoronkaWinter

DST 500 Lecture Notes - Erogenous Zone, Sigmund Freud, Phallic Stage

OC104034 Page
8 Feb 2013
58
Major theories were formed on the observation of his individual patients, hence: individualist approach as opposed to structural approach. He was convi
View Document
RYERSONMKT 700KritskyWinter

MKT 700 Chapter Notes - Chapter 1: Database Marketing

OC104032 Page
22 Jan 2013
44
View Document
RYERSONDST 500Jijian VoronkaWinter

DST 500 Lecture Notes - Social Forces, Georg Simmel, Collective Unconscious

OC104032 Page
22 Jan 2013
26
8 stages of development: trust vs. mistrust, autonomy vs. shame & doubt, initiative vs. Guilt: industry vs. inferiority, ages 6-11, impatience and lack
View Document
RYERSONDST 500Jijian VoronkaWinter

DST 500 Lecture Notes - Alienist, Trepanning, Chisel

OC104034 Page
22 Jan 2013
39
In reference to slide 2 what causes madness : There are two different ways to explain madness: social model and medical model. But now, the two are mer
View Document
RYERSONDST 500Jijian VoronkaWinter

DST 500 Chapter Notes -Michael King, Food Security, Cestoda

OC104033 Page
22 Jan 2013
90
Nymphomania shows a symptom-profile similar to the current notion of. Cures: removal of blood to the point where women will not have periods, purgation
View Document
RYERSONMKT 500Helene MooreFall

MKT 500 Study Guide - Final Guide: Survey Data Collection, Stratified Sampling, Simple Random Sample

OC104039 Page
12 Nov 2012
84
3 chapter 6 quantitative collection methods. On-site research: stream of consciousness interview, spontaneous reaction interview, directed general resp
View Document
RYERSONMKT 500Helene MooreFall

MKT 500 Chapter Notes - Chapter 11: Confidence Interval, Statistical Hypothesis Testing, Statistical Parameter

OC104031 Page
12 Nov 2012
33
8 chapter 11 population estimates and hypothesis testing. Generalizing a sample"s findings: estimating the population value. Parameter proper name for
View Document
RYERSONMKT 500Helene MooreFall

MKT 500 Study Guide - Final Guide: Decision Support System, Royal Irish Academy, Marketing Intelligence

OC1040313 Page
12 Nov 2012
87
The purpose of marketing research: managers must have information not only about the customer, but also about how to deliver value to the customer. The
View Document
RYERSONMKT 500Helene MooreFall

MKT 500 Chapter Notes - Chapter 10: Descriptive Statistics, Computer File, Standard Deviation

OC104032 Page
12 Nov 2012
27
8 chapter 10 data collection and basic descriptive statistics. Data collection errors with online surveys: multiple submissions by the same respondent,
View Document
RYERSONMKT 500Helene MooreFall

MKT 500 Chapter Notes - Chapter 13: Null Hypothesis, Bar Chart, Contingency Table

OC104033 Page
12 Nov 2012
28
9 chapter 13 relationships between variables. Relationship consistent and systematic linkage between the levels or labels for two variables. Boolean re
View Document
RYERSONMKT 510Ida BergerFall

MKT 510 Chapter Notes - Chapter 11: Prestige Brands, Corporate Identity, Brand Equity

OC104033 Page
7 Nov 2012
93
7 chapter 11 designing and implementing branding strategies. Branding strategy/brand architecture tells marketers which brand names, logos, symbols, et
View Document
RYERSONMKT 510Ida BergerFall

MKT 510 Study Guide - Final Guide: Organizational Structure, Brand Equity, Brand Awareness

OC104036 Page
6 Nov 2012
57
4 choosing brand elements to build brand equity. Offensive strategy and build brand equity: memorability, meaningfulness, likeability, transferability,
View Document
RYERSONMKT 510Ida BergerFall

MKT 510 Study Guide - Final Guide: Mantra, Three Steps, Target Market

OC104038 Page
6 Nov 2012
43
Brand: name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and
View Document
RYERSONMKT 510Ida BergerFall

MKT 510 Chapter Notes - Chapter 10: Brand Licensing, Brand Management, Cash Flow

OC104032 Page
5 Nov 2012
53
6 chapter 10 measuring outcomes of brand equity. Research studies or experiments that examine consumer attitudes and behavior toward a brand to directl
View Document
RYERSONMKT 510Ida BergerFall

Chapter 9 - Measuring Sources of Brand Equity

OC104033 Page
4 Nov 2012
46
6 chapter 9 measuring sources of brand equity. Zmet: zaltman metaphor elicitation technique based on a belief that consumers often have subconscious mo
View Document
RYERSONMKT 510Ida BergerFall

MKT 510 Chapter Notes - Chapter 8: Organizational Structure, Brand Equity, Brand Awareness

OC104033 Page
4 Nov 2012
44
6 chapter 8: developing a brand equity measurement and management system. Brand equity measurement system: set of research procedures designed to provi
View Document
RYERSONMKT 500Helene MooreFall

MKT 500 Chapter Notes - Chapter 5: Galvanometer, Pupilometer, Speech Balloon

OC104033 Page
2 Nov 2012
36
Quantitative research: involves the use of structured questions in which the response options have been predetermined and a large number of respondents
View Document
RYERSONMKT 500Helene MooreFall

MKT 500 Lecture Notes - Mystery Shopping

OC104032 Page
29 Oct 2012
24
5 chapter 5 focus groups and qualitative methods. Quantitative research: research involving the use of structured questions in which response options h
View Document
RYERSONMKT 510Ida BergerFall

MKT 510 Chapter Notes - Chapter 5: Brand Equity, Engagement Marketing, Permission Marketing

OC104033 Page
4 Oct 2012
33
5 designing marketing programs to build brand equity. Pine and gilmore maintain that saleable experiences come in four varieties: entertainment, educat
View Document
RYERSONMKT 510Ida BergerFall

MKT 510 Chapter Notes - Chapter 4: Brand Equity, Brand Awareness

OC104032 Page
4 Oct 2012
17
View Document
RYERSONMKT 510Ida BergerFall

MKT 510 Chapter Notes - Chapter 3: Target Market, Comprehensive Examination, Brand Equity

OC104033 Page
4 Oct 2012
22
Basic concepts: brand positioning: act of designing the company"s offer and image so that it occupies a distinct and valued place in the target custome
View Document