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CMUMKT 431Sean GoffnettSpring

MKT 431 Study Guide - Spring 2019, Comprehensive Final Exam Notes - Just-In-Time Manufacturing, Total Quality Management, Supply Chain

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8 May 2019
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CMUBUS 301Denise McbrideSpring

BUS 301 Chapter 10: Chapter 10Terms

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24 Apr 2019
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CMUBUS 301Denise McbrideSpring

BUS 301 Study Guide - Final Guide: Enterprise Resource Planning, General Ledger, Exploratory Data Analysis

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24 Apr 2019
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CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture Notes - Lecture 7: Overselling, Reverse Logistics, Upcycling

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24 Apr 2019
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CMUMKT 304Matthew WilsonSpring

MKT 304 Study Guide - Final Guide: Marketing Intelligence, Sales Promotion, Puffery

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24 Apr 2019
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Target audience: sales promotion (loyalty, bring down risk, getting them to try something, advertising, pr (proactive vs. reactive, digital and interne
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CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture Notes - Lecture 8: Puffery, Planned Obsolescence, Atorvastatin

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24 Apr 2019
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Deceptive practices: deceptive promotion/greenwashing, deceptive packaging: exaggerating packaging contents through design, misleading labeling. Lipito
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CMUBUS 301Denise McbrideSpring

BUS 301 Study Guide - Midterm Guide: Strategic Planning, Production Planning, Safety Stock

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9 Apr 2019
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Make-to-stock: used to smooth production and also for materials with little variation, meaning the customer does not have many options from which to ch
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CMUBUS 301Denise McbrideSpring

BUS 301 Study Guide - Final Guide: Sales Order, Sales Process Engineering, Production Planning

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9 Apr 2019
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CMUBUS 301Denise McbrideSpring

BUS 301 Chapter 9: Chapter 9 Key Terms

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9 Apr 2019
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CMUBUS 301Denise McbrideSpring

BUS 301 Chapter Notes - Chapter 10: Sap Se, General Ledger

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9 Apr 2019
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CMUMKT 304Matthew WilsonSpring

MKT 304 Study Guide - Midterm Guide: Habitat, Marketing Mix, Psychological Pricing

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9 Apr 2019
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CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture Notes - Lecture 6: Kroger, Direct Marketing

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9 Apr 2019
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CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture Notes - Lecture 7: Market Intelligence, Marketing Intelligence, Customer Satisfaction

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9 Apr 2019
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CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture Notes - Lecture 8: Online Advertising, Digital Marketing, Telemarketing

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9 Apr 2019
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CMUMKT 431Sean GoffnettSpring

MKT 431 Study Guide - Midterm Guide: Aggregate Demand, Distributed Database, Consignee

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4 Apr 2019
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CMUMKT 431Sean GoffnettSpring

MKT 431 Study Guide - Midterm Guide: Wedding Cake, Overproduction, Standard Deviation

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4 Apr 2019
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3 steps in developing attributes critical to quality: Mkt 431 exam 2 study guide: identify customers, capture voc, validate ctq. Non-value added: any a
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CMUMKT 431Sean GoffnettSpring

MKT 431 Lecture Notes - Lecture 8: Quality Assurance, Vertical Integration

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4 Apr 2019
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CMUMKT 431Sean GoffnettSpring

MKT 431 Lecture Notes - Lecture 7: Hundredweight

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4 Apr 2019
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CMUMKT 431Sean GoffnettSpring

MKT 431 Lecture Notes - Lecture 6: Break Bulk Cargo, Cross-Docking, Reverse Logistics

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4 Apr 2019
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CMUMKT 431Sean GoffnettSpring

MKT 431 Lecture Notes - Lecture 5: Gemba, Kaizen, Single-Minute Exchange Of Die

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4 Apr 2019
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CMUMKT 304Matthew WilsonSpring

MKT 304 Study Guide - Spring 2019, Comprehensive Final Exam Notes - Marketing Mix, Wood, United States Postal Service

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1 Apr 2019
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CMUMKT 310Jeffery HoyleeSpring

MKT 310 Study Guide - Spring 2019, Comprehensive Final Exam Notes - Nielsen Audio, Google, Web Search Engine

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30 Mar 2019
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CMUMKT 310Jeffery HoyleeSpring

MKT 310 Study Guide - Midterm Guide: Unique Selling Proposition, Sneakers

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11 Mar 2019
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Especially during holiday seasons, advertisers can get people to care about their brands by appealing to. The resonance creative style extends from psy
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CMUMKT 310Jeffery HoyleeSpring

MKT 310 Study Guide - Midterm Guide: Sales Promotion, Franchising, Advertising Mail

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11 Mar 2019
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Pull: new check-out coupon system offered allows manufacturer to compete for the right to provide the coupon based on a scanned purchase, consumers who
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CMUMKT 310Jeffery HoyleeSpring

MKT 310 Study Guide - Midterm Guide: Nielsen Audio, Adsense, Internet2

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11 Mar 2019
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Keyword matching advertising: prospective advertisers bid for keywords by indicating how much they are willing to pay each time an internet shopper cli
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CMUBUS 301Denise McbrideSpring

BUS 301 Chapter Notes - Chapter 8: Purchase Order, Moving Average, Business Process

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11 Mar 2019
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Define each of the key terms listed below. These terms can be located in the reading material. It ensures that there is never a shortage of materials o
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CMUBUS 301Denise McbrideSpring

BUS 301 Lecture Notes - Lecture 11: Strategic Planning, Production Planning, Finished Good

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11 Mar 2019
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Production strategy: make to stock, make to order, assemble to order. Strategic planning: sales and operations planning (sop) Strategic planning level:
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CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture 5: Price Adjustment Strategies and Major Pricing Strategies

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21 Feb 2019
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CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture 6: New Product Pricing and Product Mix Pricing

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21 Feb 2019
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When pricing new products, companies often choose: market skimming pricing, market penetration pricing. Setting a price can depend on whether the produ
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CMUBUS 301Denise McbrideSpring

BUS 301 Lecture 10: Chapter 6 People

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20 Feb 2019
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Proves the enterprise the tools and process to maximize its employees contribution to the strategic objectives. Must understand how to align employee s
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CMUMKT 310Jeffery HoyleeSpring

MKT 310 Study Guide - Quiz Guide: Nielsen Audio, Gfk, Online Advertising

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20 Feb 2019
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One of the primary purposes for brand marketers is creating customized magazines is to reach out to existing brand users and to create a bond that will
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CMUMKT 310Jeffery HoyleeSpring

MKT 310 Chapter Notes - Chapter 13: Online Advertising, Click-Through Rate, Adsense

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19 Feb 2019
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Keyword matching advertising: prospective advertisers bid for keywords by indicating how much they are willing to pay each time an internet shopper cli
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CMUMKT 310Jeffery HoyleeSpring

MKT 310 Chapter Notes - Chapter 12: Narrowcasting, Nielsen Audio

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19 Feb 2019
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CMUMKT 304Matthew WilsonSpring

MKT 304 Lecture 4: Brandingg

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19 Feb 2019
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National brands are created and owned by the manufacturer of the product: these are also known as manufacturer brands", for example samsung. Private ba
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CMUBUS 301Denise McbrideSpring

BUS 301 Chapter 6: Chapter6Terms BUS 301

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19 Feb 2019
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CMUMKT 310Jeffery HoyleeSpring

MKT 310 Chapter 10: Effective and Creative Ad Messages CH 10

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18 Feb 2019
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Effective advertising has all of the following: persuasive wording. Isn"t overwhelming: delivers what is promised, consumers view, sound strategy, brea
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CMUMKT 310Jeffery HoyleeSpring

MKT 310 Quiz: Chapters 8-10 Quiz review MKT 310

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18 Feb 2019
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The first step of the objective-and-task method is establishing specific marketing objectives that need to be accomplished. The owners of a new pizzeri
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CMUBUS 301Denise McbrideSpring

BUS 301 Lecture 9: BUS 301 Lecture : BUS 301 Lecture : BUS 301 Lecture : BUS 301 Lecture : BUS 301 Lecture : Chapter 4 SAP

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18 Feb 2019
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CMUBUS 301Denise McbrideSpring

BUS 301 Chapter 4-5: BUS 301 Chapter 4-: SAP Chapter 4 and 5 notes

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18 Feb 2019
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The chart of accounts contains the accounting number, the account name and additional technical information. The general ledger can be thought of as an
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CMUMKT 304Matthew WilsonSpring

MKT 304 Study Guide - Spring 2019, Comprehensive Midterm Notes - Marketing Mix, United States Postal Service, United States Dollar

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14 Feb 2019
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