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Wilfrid Laurier University

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WLUBU352Greg TanguayFall

BU352 Study Guide - Comprehensive Final Exam Guide - Ford Focus, Marketing Mix, Swot Analysis

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20 Nov 2018
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Marketing is a set of business practices designed to plan for an present an organization"s products or services in ways that build. Core aspects of mar
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WLUBU352Greg TanguayFall

BU352 Chapter Notes - Chapter 4.2: Cognitive Dissonance, Relate, Impulse Purchase

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5 Nov 2018
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Factors influencing consumer buying decisions: can be influenced by several factors; psychological (influences internal to consumer), social factors (f
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WLUBU352Greg TanguayFall

BU352 Chapter Notes - Chapter 7: Panel Data, Data Mining

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5 Nov 2018
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WLUBU352Greg TanguayFall

BU352 Chapter Notes - Chapter 4: Personal Knowledge Base, Consumer Reports, Financial Risk

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5 Nov 2018
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Internal search for information occurs when buyer examines own memory about g/s, gathered through past experience: external search for information occu
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WLUBU352Greg TanguayFall

BU352 Chapter Notes - Chapter 5: Retail, Marketing Mix, Firth

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5 Nov 2018
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WLUBU352Greg TanguayFall

BU352 Chapter Notes - Chapter 3: Competitive Intelligence, Swot Analysis, Radio-Frequency Identification

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5 Nov 2018
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WLUBU352Greg TanguayFall

BU352 Chapter Notes - Chapter 2: Competitive Advantage, Operational Excellence, Location, Location, Location

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5 Nov 2018
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WLUBU352Greg TanguayFall

BU352 Chapter Notes - Chapter 1: Marketing Mix, Target Market, Marketing Plan

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5 Nov 2018
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WLUBU352Greg TanguayFall

BU352 Lecture Notes - Lecture 1: Marketing Mix, Swot Analysis, Operational Excellence

OC13264783 Page
5 Nov 2018
0
Marketing is a set of business practices designed to plan for an present an organization"s products or services in ways that build. Core aspects of mar
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WLUBU352Greg TanguayFall

BU352 Lecture Notes - Lecture 2: Competitive Intelligence, Financial Statement, North American Free Trade Agreement

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5 Nov 2018
0
Cdstep + 3 c"s: consumer is at the middle of this model as it is market-oriented this textbook often states that listening to their customers is the #1
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WLUBU352Greg TanguayFall

BU352 Lecture Notes - Lecture 4: Cognitive Dissonance, Financial Risk, Customer Satisfaction

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5 Nov 2018
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Consumers do not always make the most optimized decisions. Is this consonant with who i am: physiological risk. Compensatory: weigh all the meaningful
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WLUBU352Greg TanguayFall

BU352 Lecture Notes - Lecture 3: Corporate Social Responsibility, Marketing Ethics, Business Ethics

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5 Nov 2018
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Chapter 18 ethics & social responsibility marketing. Voluntary actions taken by a company to address to ethical, social, and environmental impacts of i
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WLUBU352Greg TanguayFall

BU352 Lecture Notes - Lecture 5: Business Marketing, Lemonade, Shopify

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5 Nov 2018
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If the seniors in the picture purchase lemons to make lemonade for themselves, they are engaging in a b2c transaction. If the boy buys them to make lem
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WLUBU352Greg TanguayFall

BU352 Lecture Notes - Lecture 7: Demand Curve, Marketing Mix, Kijiji

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5 Nov 2018
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What is a price: the overall sacrifice a consumer is willing to make money, time, energy to acquire a specific product or service, costs vs. benefits,
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WLUBU352Greg TanguayFall

BU352 Lecture Notes - Lecture 6: Market Segmentation, Psychographic, Social Stigma

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5 Nov 2018
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WLUBU288Annika HillebrandtSpring

BU288 Lecture Notes - Lecture 12: Job Satisfaction, Transformational Leadership, Charismatic Authority

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7 Apr 2018
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Components in leadership: influence: using power to affect others, process: two-way, interactive process, group: leadership requires followers, common
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WLUBU288Annika HillebrandtSpring

BU288 Lecture 14: 14 - Organizational Culture

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7 Apr 2018
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WLUBU288Annika HillebrandtSpring

BU288 Lecture 10: 10 - Conflict

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7 Apr 2018
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A process that occurs when one person, group or organizational subunit frustrates the goal attainment of another: five factors, group identification, i
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WLUBU288Annika HillebrandtSpring

BU288 Lecture 16: 16 - Ethics

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7 Apr 2018
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Employee theft and fraud: employee theft and fraud has been estimated at billion a year in the united. States alone (mazar, amir, & ariely, 2008: dish
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WLUBU288Annika HillebrandtSpring

BU288 Lecture 15: 15 - Organizational Change

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7 Apr 2018
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Organizational changes can have a profound impact on organizational members and customers: the way that changes are implemented and managed is crucial
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WLUBU288Annika HillebrandtSpring

BU288 Lecture Notes - Lecture 17: Buck Passing, Situation Two, Whistleblower

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7 Apr 2018
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WLUBU288Annika HillebrandtSpring

BU288 Lecture 13: 13 - Communication

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7 Apr 2018
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Communication: the process by which information is exchanged between a sender and a receiver, one-on-one exchange of information, simplest form of comm
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WLUBU288Annika HillebrandtSpring

BU288 Lecture Notes - Lecture 11: Problem Solving, Biofeedback, Occupational Stress

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7 Apr 2018
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Stress: a psychological reaction that involves feelings of tension and anxiety, not intrinsically bad, some levels of stress can become motivating, str
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WLUBU288Annika HillebrandtSpring

BU288 Lecture Notes - Lecture 6: Brainstorming, Case Competition, Groupthink

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7 Apr 2018
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Markus found an interaction effect, such that the participants performed the easy tasks faster, but the more difficult tasks slower, when a confederate
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WLUBU288Annika HillebrandtSpring

BU288 Lecture Notes - Lecture 9: Escalation Of Commitment, Best Alternative To A Negotiated Agreement, Reservation Price

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7 Apr 2018
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WLUBU288Annika HillebrandtSpring

BU288 Lecture Notes - Lecture 7: Belongingness, Interactional Justice, Goal Setting

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7 Apr 2018
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The extent to which persistent effort is directed toward a goal: the basic characteristics of motivation, effort, persistence, direction, goals, goal s
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WLUBU288Annika HillebrandtSpring

BU288 Lecture Notes - Lecture 8: Daniel Kahneman, Sunk Costs, Group Polarization

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7 Apr 2018
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Decision making: the process of developing a commitment to some course of action, process, commitment, course of action based on a choice among alterna
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WLUBU288Annika HillebrandtSpring

BU288 Lecture Notes - Lecture 5: Millennials, Collectivism, Individualism

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4 Apr 2018
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Cultural differences in values: there are basic differences in work-related values across cultures, problems for negotiations, operations, careers, e.
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WLUBU288Annika HillebrandtSpring

BU288 Lecture Notes - Lecture 3: Reinforcement, Job Satisfaction, Observational Learning

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4 Apr 2018
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Increase probability of behaviour: 2 ways to reinforce behaviour. Decrease probability of behaviour: 2 ways to prevent behaviour: positive reinforcemen
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WLUBU288Annika HillebrandtSpring

BU288 Lecture Notes - Lecture 2: Job Satisfaction, Job Performance, Extraversion And Introversion

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4 Apr 2018
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WLUBU288Annika HillebrandtSpring

BU288 Lecture Notes - Lecture 4: Personal Identity, Job Performance, Implicit-Association Test

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4 Apr 2018
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Perception: the process of interpreting the messages of our senses to provide order and meaning to the environment, our actions are based on our interp
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WLUBU288Annika HillebrandtSpring

BU288 Lecture Notes - Lecture 1: Electronic Body Music, Null Hypothesis, Random Assignment

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4 Apr 2018
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What is ob: micro the attitudes and behaviours of individuals and groups in organizations, meso , macro , goals of ob are to predict, explain. What is
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WLUBU288Annika HillebrandtSpring

BU288 Chapter Notes - Chapter 1: Human Resource Management, Politicking With Larry King, Job Performance

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4 Apr 2018
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WLUBU288Annika HillebrandtSpring

BU288 Chapter Notes - Chapter 1: Human Capital, Railways Act 1921, Human Relations Movement

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4 Apr 2018
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Social inventions for accomplishing a common goal through group effort. The field of ob is about understanding people and managing them to work effecti
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WLUSY332Zabedia NazimSpring

SY332 Lecture Notes - Lecture 1: Light Skin, Feminine Hygiene, Glass Ceiling

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4 Apr 2018
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If a terrorist attack occurs of a different race, anyone with the same name with the terrorist is automatically linked to it no fly list : however, thi
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WLUSY332Zabedia NazimSpring

SY332 Lecture Notes - Lecture 6: Death Of Eric Garner, White Supremacy, Secret Trial

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4 Apr 2018
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WLUBU275Sapna IsotupaSpring

BU275 Lecture Notes - Lecture 6: Queueing Systems, Tim Hortons, Queueing Theory

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3 Apr 2018
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Queuing theory: mathematical analysis of queues and waiting times in stochastic systems, used extensively to analyze production and service processes e
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WLUBU275Sapna IsotupaSpring

BU275 Lecture Notes - Lecture 9: Utility, Risk Aversion, Risk Neutral

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3 Apr 2018
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WLUBU275Sapna IsotupaSpring

BU275 Lecture Notes - Lecture 8: Scatter Plot, Test Statistic

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3 Apr 2018
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WLUBU275Sapna IsotupaSpring

BU275 Lecture Notes - Lecture 5: Sensitivity Analysis, Probability Density Function, Random Variate

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3 Apr 2018
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