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COMM 131
Final Exam
Study Guide
QUEEN'S
COMM 131- Final Exam Guide - Comprehensive Notes for the exam ( 55 pages long!)
blueclam159
55
98
ECON 212
Final Exam
Study Guide
QUEEN'S
ECON 212- Final Exam Guide - Comprehensive Notes for the exam ( 31 pages long!)
blueclam159
31
788
COMM 131
Midterm Exam
Study Guide
QUEEN'S
COMM 131- Midterm Exam Guide - Comprehensive Notes for the exam ( 45 pages long!)
blueclam159
45
83
ECON 212
Midterm Exam
Study Guide
QUEEN'S
ECON 212- Midterm Exam Guide - Comprehensive Notes for the exam ( 31 pages long!)
blueclam159
31
354
QUEEN'S
ECON 212 Lecture Notes - Lecture 2: Quasilinear Utility, Marginal Utility, Utility
blueclam159
7
161
QUEEN'S
ECON 212 Lecture Notes - Lecture 1: Pigovian Tax, Exogeny, Pareto Efficiency
blueclam159
4
84
QUEEN'S
ECON 212 Lecture Notes - Lecture 10: Strategic Dominance, Oligopoly, Nash Equilibrium
blueclam159
2
607
QUEEN'S
ECON 212 Lecture Notes - Lecture 7: Average Variable Cost, Marginal Cost, Fixed Cost
blueclam159
2
65
QUEEN'S
ECON 212 Lecture Notes - Lecture 4: Tangent, Indifference Curve
blueclam159
2
59
QUEEN'S
ECON 212 Lecture Notes - Lecture 6: Isocost, Isoquant, Budget Constraint
blueclam159
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52
QUEEN'S
ECON 212 Lecture Notes - Lecture 8: Price Floor, Demand Curve, Economic Equilibrium
blueclam159
4
57
QUEEN'S
ECON 212 Lecture Notes - Lecture 9: Inverse Demand Function, Marginal Revenue, Demand Curve
blueclam159
4
59
QUEEN'S
ECON 212 Lecture Notes - Lecture 3: Inverse Demand Function, Quasilinear Utility, Utility
blueclam159
3
73
QUEEN'S
COMM 131 Lecture Notes - Lecture 14: Earned Media
blueclam159
3
57
QUEEN'S
COMM 131 Lecture Notes - Lecture 13: Direct Marketing, Sales Promotion, Direct Selling
blueclam159
3
114
QUEEN'S
COMM 131 Lecture Notes - Lecture 15: Advertising, Sales Promotion, Product Placement
blueclam159
5
78
QUEEN'S
COMM 131 Lecture 12: Class 12 – Brand Communications
blueclam159
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50
QUEEN'S
COMM 131 Lecture Notes - Lecture 11: Brand Equity, Customer Switching, Laundry Detergent
blueclam159
3
54
QUEEN'S
COMM 131 Lecture Notes - Lecture 7: Marketing Effectiveness, Observational Techniques, Participant Observation
blueclam159
5
64
QUEEN'S
COMM 131 Lecture Notes - Lecture 8: Laundry Detergent, Microbrewery, Profit Margin
blueclam159
5
45
QUEEN'S
COMM 131 Lecture 10: Class 10 – New Product Development
blueclam159
4
46
QUEEN'S
COMM 131 Lecture Notes - Lecture 9: Laundry Detergent, Marketing Mix, Lululemon Athletica
blueclam159
3
49
QUEEN'S
COMM 131 Lecture 4: Class 4 - STP - Segmentation
blueclam159
3
36
QUEEN'S
COMM 131 Lecture Notes - Lecture 5: Micromarketing
blueclam159
3
44
QUEEN'S
COMM 131 Lecture 6: Class 6 – Consumer Behaviour and Decision Making
blueclam159
4
34
COMM 131
Midterm Exam
Study Guide
QUEEN'S
COMM 131 Study Guide - Comprehensive Midterm Guide: Marketing Myopia, Marketing Management, Value Proposition
blueclam159
12
115
QUEEN'S
COMM 131 Lecture Notes - Lecture 3: Swot Analysis, Marketing Mix
blueclam159
3
56
QUEEN'S
COMM 131 Lecture Notes - Lecture 2: Customer Relationship Management, Swot Analysis, Market Segmentation
blueclam159
5
47
QUEEN'S
COMM 131 Lecture Notes - Lecture 1: Marketing Myopia, Voice Of The Customer, Kodak
blueclam159
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47
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