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VCUMGMT 319SerbanSpring

MGMT 319 Study Guide - Comprehensive Final Exam Guide - Ford Focus, Trust Law, Transformational Leadership

OC144756370 Page
20 Nov 2018
0
A person can"t grow in the environment he/she"s in. Research on trait approaches (findings of stogdill"s 1940 and 1970 studies) Warren buffett"s recomm
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VCUMKTG 448Deborah CowlesFall

MKTG 448 Study Guide - Comprehensive Final Exam Guide - Internet, Cloud Computing, Salesforce.Com

OC144756341 Page
20 Nov 2018
0
The first part of the webinar is a bit of an advertisement for altimeter/prophet -- here is the website if you would like to peruse it: https://www. pr
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VCUMKTG 448Deborah CowlesFall

MKTG 448 Lecture Notes - Lecture 2: Web Conferencing, Customer Engagement, Forrester Research

OC14475635 Page
14 Oct 2018
0
What elements comprise each one: what are the speaker"s recommendations for a company/organization that wants to get started with a. Andrew reise : cx
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VCUMKTG 448Deborah CowlesFall

MKTG 448 Chapter Notes - Chapter 5: Social Media Marketing, Influencer Marketing, Whatsapp

OC14475634 Page
14 Oct 2018
0
Chapter 5: social media marketing as a cornerstone of strategy. How marketers are using social media to engage visitors. Where customers go for informa
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VCUMKTG 448Deborah CowlesFall

MKTG 448 Chapter Notes - Chapter 3: Value Proposition, Business Plan, Crowdsourcing

OC14475637 Page
14 Oct 2018
0
Business model is the method of doing business by which a company can sustain itself--- that is, generate revenue. The business model spells out how a
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VCUMKTG 448Deborah CowlesFall

MKTG 448 Chapter Notes - Chapter 2: Supply Chain, Value Chain, Logistics

OC14475638 Page
14 Oct 2018
0
Chapter 2: the supply chain becomes a value ecosystem. The impact of digital transformation on supply chains. Intermediaries through which products and
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VCUMKTG 448Deborah CowlesFall

MKTG 448 Chapter Notes - Chapter 1: Augmented Reality, Customer Service, Arpanet

OC14475636 Page
14 Oct 2018
0
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VCUMKTG 448Deborah CowlesFall

MKTG 448 Lecture Notes - Lecture 1: Web Conferencing, Digital Economy, Risk Management

OC14475632 Page
14 Oct 2018
0
The first part of the webinar is a bit of an advertisement for altimeter/prophet -- here is the website if you would like to peruse it: https://www. pr
View Document
VCUMKTG 448Deborah CowlesFall

MKTG 448 Lecture Notes - Lecture 1: Digital Transformation, Augmented Reality, Game Controller

OC14475636 Page
14 Oct 2018
0
Chapter 1: internet and mobile marketing in the digital ecosystem. The development of the world wide web. The internet of everything means bringing tog
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VCUMGMT 319SerbanSpring

MGMT 319 Study Guide - Spring 2018, Comprehensive Midterm Notes - Ford Focus, Trust Law, Transformational Leadership

OC144756370 Page
12 Oct 2018
0
A person can"t grow in the environment he/she"s in. Research on trait approaches (findings of stogdill"s 1940 and 1970 studies) Warren buffett"s recomm
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VCUMKTG 320HaeranSpring

MKTG 320 Chapter Notes - Chapter 15: Multinational Corporation, Hard Sell, Culture Shock

OC14475634 Page
1 Sep 2018
0
Chapter 15: international personal selling and personal management. The foreign sales force of the multinational corporation is composed of: Employees
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VCUMKTG 320HaeranSpring

MKTG 320 Chapter Notes - Chapter 14: Deepwater Horizon Oil Spill, Ford Figo, Sales Promotion

OC14475634 Page
1 Sep 2018
0
Chapter 14: international publicity, public relations, and sales promotion strategies. Exam : sales promotion and advertising need to work together. Co
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VCUMKTG 320HaeranSpring

MKTG 320 Chapter Notes - Chapter 13: Customer Relationship Management, Promotional Mix, Interactive Media

OC14475634 Page
1 Sep 2018
0
Chapter 13: the international promotional mix and advertising strategies. Companies use the promotional mix to communicate with international consumers
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VCUMKTG 320HaeranSpring

MKTG 320 Chapter Notes - Chapter 12: Virgin Records, Ikea, Direct Selling

OC14475634 Page
1 Sep 2018
0
Company uses tamer marketing photographs for saudi arabia (requires separate photo shoots) Has 5 new stores currently and plans on opening 7 more. Conf
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VCUMKTG 320HaeranSpring

MKTG 320 Chapter Notes - Chapter 11: Silk Road, International Trade Administration

OC14475634 Page
1 Sep 2018
0
Chapter 11: managing international distribution operations and logistics. Hp in china story (silk road of international trade) exaaam. Case study: kraf
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VCUMKTG 320HaeranSpring

MKTG 320 Chapter Notes - Chapter 9: Corn Flakes, Emerging Markets, Marketing Mix

OC14475635 Page
1 Sep 2018
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Chapter 9 : products and services: branding decisions in international markets. Cereal makers tweak recipes for emerging markets. Kellog found out that
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VCUMKTG 320HaeranSpring

MKTG 320 Chapter Notes - Chapter 8: New Product Development, Marketing Mix, Contract Manufacturer

OC14475634 Page
1 Sep 2018
0
Lost 2 billions dollars, 133 stores (bought it from a discount chain) Consider drivers of international expansion in the environment. Chapter 8: expans
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VCUMKTG 320HaeranSpring

MKTG 320 Chapter Notes - Chapter 7: The Home Depot, Target Market, Marketing Mix

OC14475636 Page
1 Sep 2018
0
Home depot: chinese prefer do - it - for - me. Home depot is closing down its stores in china. Chinese people like to pay people to do their work for t
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VCUMKTG 320HaeranSpring

MKTG 320 Chapter Notes - Chapter 6: Global Marketing, Test Market, Content Analysis

OC14475634 Page
1 Sep 2018
0
Chapter 6 (2/22/18) : international marketing research: practices and challenges. After 4 years campbell decided to exist russia. Results in russia fel
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VCUMKTG 320HaeranSpring

MKTG 320 Chapter Notes - Chapter 5: Kfc, Nonverbal Communication, Casual Dating

OC14475636 Page
1 Sep 2018
0
Chapter 5 (im): cultural influences on international marketing (2/7/18) Feeling totally different in a another culture. Debate could cause offense in a
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VCUMKTG 320HaeranSpring

MKTG 320 Chapter Notes - Chapter 3: International Trade, Protectionism, Free Trade

OC14475633 Page
1 Sep 2018
0
Chapter 3 (2/5/18): international trade: institutional barriers and facilitators. Reduction of trade barriers is a main concern of multinational firms
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VCUMKTG 450MohanSpring

MKTG 450 Chapter Notes - Chapter 11: Premium Pricing, Cash Flow, Brand Awareness

OC14475633 Page
1 Sep 2018
0
Also helps to understand intensity of competition and launch phenomenon in global markets. Only view this as a general guideline. The product life cycl
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VCUMKTG 450MohanSpring

MKTG 450 Chapter Notes - Chapter 8: Applied Arts, Assistive Technology, Australian Tertiary Admission Rank

OC14475634 Page
1 Sep 2018
0
This is only accomplished through research, thought, modeling, interactive adjustment, and redesign. The process of originating and developing a plan f
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VCUMKTG 450MohanSpring

MKTG 450 Chapter Notes - Chapter 7: Stereolithography, Usability, Quality Function Deployment

OC14475632 Page
1 Sep 2018
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VCUMKTG 450MohanSpring

MKTG 450 Chapter Notes - Chapter 6: Australian Tertiary Admission Rank

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1 Sep 2018
0
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VCUMKTG 450MohanSpring

MKTG 450 Chapter Notes - Chapter 2: Decision Points

OC14475634 Page
1 Sep 2018
0
Apple asks court to reverse fbi iphone order. Make a new encryption to help them with a case but apple says it"s violating freedom of speech. Apple enc
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VCUMKTG 450MohanSpring

MKTG 450 Chapter Notes - Chapter 5: Signal Strength In Telecommunications, Brainstorming, Customer Service

OC14475634 Page
1 Sep 2018
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Represents ideation activities that a team or company undertakes to amass a valid set of product concepts. You want to remain flexible and not waste a
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VCUMKTG 450MohanSpring

MKTG 450 Chapter Notes - Chapter 4: Psychographic, Target Market, Rolex

OC14475633 Page
1 Sep 2018
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VCUMKTG 450MohanSpring

MKTG 450 Chapter Notes - Chapter 3: Product Engineering, Manufacturing Engineering, Facility Management

OC14475635 Page
1 Sep 2018
0
Organization has more of a technical aspect or a marketing aspect. And try to come up with a product. Conceive ideas and take it into the marketplace a
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VCUMKTG 450MohanSpring

MKTG 450 Chapter Notes - Chapter 1: Product Management, Ipod Nano, Ipod Classic

OC14475634 Page
1 Sep 2018
0
1/22/18: introduction to product planning (additional notes from class discussion are in red) Product development + product management = product planni
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VCUMGMT 319SerbanSpring

MGMT 319 Chapter Notes - Chapter 14: Organizational Culture, Correlation Does Not Imply Causation, Social Equality

OC14475636 Page
1 Sep 2018
0
A shifting environment often calls for new values and fresh approaches to doing business. Some people think of culture as the character or personality
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VCUMGMT 319SerbanSpring

MGMT 319 Chapter Notes - Chapter 12: Charismatic Authority, Transformational Leadership, Transactional Leadership

OC14475637 Page
1 Sep 2018
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Characterized by the ability to bring about significant change in both followers and the organization. Ability to lead changes in organization"s vision
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VCUMGMT 319SerbanSpring

MGMT 319 Chapter Notes - Chapter 11: Ethnocentrism, Individualism, Femininity

OC14475636 Page
1 Sep 2018
0
Goal for today"s leader is to recognize each person can bring value and strengths to the workplace based on his or her own combination of diverse chara
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VCUMGMT 319SerbanSpring

MGMT 319 Chapter Notes - Chapter 10: Social Loafing, Job Satisfaction, The Dilemma

OC14475633 Page
1 Sep 2018
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VCUMGMT 319SerbanSpring

MGMT 319 Chapter Notes - Chapter 8: Frederick Herzberg, Motivation, Negative Approach

OC144756316 Page
1 Sep 2018
0
The forces either internal or external to a person that arouse enthusiasm and persistence to pursue a certain course of action. A part of leader"s job
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VCUMGMT 319SerbanSpring

MGMT 319 Chapter Notes - Chapter 6: Malala Yousafzai, Beforu (Album), Corporate Social Responsibility

OC144756310 Page
1 Sep 2018
0
Putting others before you is a key to a successful leadership anywhere. Most dangerous obstacles for leaders are personal weakness and self- interest n
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VCUMGMT 319SerbanSpring

MGMT 319 Chapter Notes - Chapter 4: Extraversion And Introversion, Agreeableness, Theory X And Theory Y

OC14475634 Page
1 Sep 2018
0
Most important capability for leaders to develop is self-awareness. Being aware of the internal aspects of one"s nature such as personality traits, emo
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VCUMGMT 319SerbanSpring

MGMT 319 Chapter Notes - Chapter 3: Situational Leadership Theory

OC14475637 Page
1 Sep 2018
0
Effectiveness of leader behavior is contingent upon an organizational situations. Seek to delineate(portray) the characteristics of situations and foll
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VCUMGMT 319SerbanSpring

MGMT 319 Chapter Notes - Chapter 2: Cooperativeness, Job Satisfaction, Ingroups And Outgroups

OC14475636 Page
1 Sep 2018
0
Leaders can learn to overcome some potentially limiting traits (ex. Distinguishing personal characteristics of a leader, such as intelligence, honesty,
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VCUMGMT 319SerbanSpring

MGMT 319 Lecture Notes - Lecture 1: Groupthink

OC14475632 Page
1 Sep 2018
0
A person can"t grow in the environment he/she"s in. Research on trait approaches (findings of stogdill"s 1940 and 1970 studies) Warren buffett"s recomm
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