Cynthya Liang

Cynthya Liang

Ryerson University

The School of Fashion. Toronto, Ontario

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RYERSONRMG 922Donna SmithFall

RMG 922 Chapter Notes - Chapter 10: Social Media Measurement, Media Consumption, Data Mining

Cynthya Liang4 Page
27 Dec 2019
0
Social monitoring is the process of tracking mentions of specific words or phrases on social media sites: monitoring enables companies to be notified w
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RYERSONRMG 922Donna SmithFall

RMG 922 Chapter Notes - Chapter 11: Performance Indicator, Social Media Marketing, Online Advertising

Cynthya Liang5 Page
27 Dec 2019
0
What matters is measured: key performance indicators (kpis) are metrics that are tied to organizational objectives. In order for kpis to be valuable, w
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RYERSONRMG 922Donna SmithFall

RMG 922 Chapter Notes - Chapter 6: Human Resources, Relationship Marketing, Style Guide

Cynthya Liang4 Page
27 Dec 2019
0
The social community zone: all zones in the social media mi are built on social networks, technologically enabled, and based on the principles of share
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RYERSONRMG 922Donna SmithFall

RMG 922 Chapter Notes - Chapter 6: Intercultural Competence, Starbucks, Interactive Media

Cynthya Liang4 Page
27 Dec 2019
0
Brand engagement: brands enhance participation by providing experiences for users that are worth participating in and telling others about, engagement
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RYERSONSOC 656Janna EggebeenFall

SOC 656 Study Guide - Midterm Guide: Norbert Elias, Michel Foucault, Biopower

Cynthya Liang3 Page
27 Dec 2019
0
Lecture 2: some body the embodied self: macro sociological approaches: functionalism and conflict theory. Individuals understand there are not norms: f
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RYERSONSOC 656Janna EggebeenFall

SOC 656 Study Guide - Midterm Guide: Serena Williams, Ascribed Status, Achieved Status

Cynthya Liang4 Page
27 Dec 2019
0
Lecture 3: dressing to belong social groups: govern our interactions; express our place in the social structure. Status is your social position; a labe
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RYERSONSOC 656Janna EggebeenFall

SOC 656 Study Guide - Midterm Guide: Talcott Parsons, Born Naked, Gender Binary

Cynthya Liang4 Page
27 Dec 2019
0
Lecture 5: "you are born naked and the rest is drag" gender & sexuality. Societies are structured in a way they regular concepts of gender and sexualit
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RYERSONSOC 656Janna EggebeenFall

SOC 656 Study Guide - Midterm Guide: The Sociological Imagination, Nacirema, Sociological Perspectives

Cynthya Liang4 Page
27 Dec 2019
0
Looks at the ways people are limited by society. Social expectations, laws, and demands that society has for you: needed for order so we can co-exist.
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RYERSONSOC 656Janna EggebeenFall

SOC 656 Study Guide - Midterm Guide: Social Stratification, Social Mobility, Social Class

Cynthya Liang4 Page
27 Dec 2019
0
Lecture 4: distinction dress and social class. Income; education level; occupation: reputational method, what other people think of another"s class. Su
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RYERSONSOC 656Janna EggebeenFall

SOC 656 Study Guide - Midterm Guide: Cultural Hegemony, Conspicuous Consumption, Social Stratification

Cynthya Liang3 Page
27 Dec 2019
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RYERSONSOC 656Janna EggebeenFall

SOC 656 Study Guide - Final Guide: Institutional Racism, Microaggression Theory, Cultural Appropriation

Cynthya Liang3 Page
27 Dec 2019
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RYERSONSOC 656Janna EggebeenFall

SOC 656 Study Guide - Final Guide: Social Semiotics, International Fairtrade Certification Mark, Anthropocentrism

Cynthya Liang4 Page
27 Dec 2019
0
Bubble-up model: fashion has no centre; originates from the margins of society (lower, working class/ethnic, homosexual or subculture/youth driven) Ear
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RYERSONSOC 656Janna EggebeenFall

SOC 656 Study Guide - Final Guide: Commodity Fetishism, Jean Baudrillard, International Fairtrade Certification Mark

Cynthya Liang4 Page
27 Dec 2019
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RYERSONSOC 656Janna EggebeenFall

SOC 656 Study Guide - Final Guide: Peggy Mcintosh, Critical Race Theory, Visible Minority

Cynthya Liang5 Page
27 Dec 2019
0
Lecture 6: tribes ethnicity and race in dress and fashion. Insurgent ethnic identity: organizes itself socially and politically to further the goals of
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RYERSONSOC 656Janna EggebeenFall

SOC 656 Study Guide - Final Guide: Anthony Giddens, Copycat Crime, Paul Lazarsfeld

Cynthya Liang3 Page
27 Dec 2019
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RYERSONSOC 656Janna EggebeenFall

SOC 656 Study Guide - Final Guide: Elihu Katz, Market Economy, Everett Rogers

Cynthya Liang3 Page
27 Dec 2019
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RYERSONSOC 656Janna EggebeenFall

SOC 656 Lecture Notes - Lecture 7: Sociological Perspectives, Identity Politics, Labeling Theory

Cynthya Liang3 Page
27 Dec 2019
0
Refers to behavior, appearance and actions as "not part of what is socially accepted" There is a social consensus with deviance: quite rare in society.
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RYERSONSOC 656Janna EggebeenFall

SOC 656 Lecture Notes - Lecture 9: Anthony Giddens, Consumer Choice, Copycat Crime

Cynthya Liang3 Page
27 Dec 2019
0
Has to exhibit characteristics with factors in place. There is an array of mass produced goods available (consumer goods) Consumer choice is targeted b
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RYERSONSOC 656Janna EggebeenFall

SOC 656 Lecture Notes - Lecture 7: Mikhail Bakhtin, Shock Advertising, Cosplay

Cynthya Liang3 Page
27 Dec 2019
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RYERSONSOC 656Janna EggebeenFall

SOC 656 Lecture Notes - Lecture 8: Elihu Katz, Market Economy, Cultural System

Cynthya Liang4 Page
27 Dec 2019
0
Sell within a decade and make a profit: effected by culture (society, through advertising, events, celebrities (can speed up or delay cycle, trend vs.
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RYERSONSOC 656Janna EggebeenFall

SOC 656 Lecture Notes - Lecture 6: Peggy Mcintosh, Critical Race Theory, Institutional Racism

Cynthya Liang3 Page
27 Dec 2019
0
Tribes: ethnicity and race in dress and fashion. People see race differently based on physical criteria. Ethnic difference can be invisible to one grou
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RYERSONSOC 656Janna EggebeenFall

SOC 656 Lecture Notes - Lecture 9: Elihu Katz, Bernard Berelson, Paul Lazarsfeld

Cynthya Liang4 Page
27 Dec 2019
0
Individuals don"t absorb advertisements until someone they see someone who is important to them picks it up: the media alone is not that powerful or in
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RYERSONSOC 656Janna EggebeenFall

SOC 656 Study Guide - Fall 2019, Comprehensive Final Exam Notes - Structural Functionalism, Symbolic Interactionism, Canada

Cynthya Liang23 Page
30 Nov 2019
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RYERSONRMG 922Donna SmithFall

RMG 922 Study Guide - Fall 2019, Comprehensive Final Exam Notes - Interaction, Facebook, Twitter

Cynthya Liang35 Page
30 Nov 2019
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RYERSONRMG 922Donna SmithFall

RMG 922 Chapter Notes - Chapter 5: Style Guide, Workflow, Infographic

Cynthya Liang4 Page
7 Oct 2019
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RYERSONRMG 922Donna SmithFall

RMG 922 Chapter Notes - Chapter 5: Content Strategy, Retail, Pinterest

Cynthya Liang3 Page
7 Oct 2019
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RYERSONSOC 656Janna EggebeenFall

SOC 656 Lecture Notes - Lecture 5: Talcott Parsons, Gender Binary, Born Naked

Cynthya Liang5 Page
7 Oct 2019
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RYERSONSOC 656Janna EggebeenFall

SOC 656 Lecture Notes - Lecture 4: Social Mobility, Social Stratification, Meritocracy

Cynthya Liang4 Page
7 Oct 2019
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RYERSONFSN 503Laura MorlockFall

FSN 503 Lecture Notes - Lecture 1: Sensory System, Roman Jakobson, Scientific Method

Cynthya Liang4 Page
22 Sep 2019
0
Looking is not neutral: choice & power, are you being forced to see things, are you restricted, unconscious, we are not aware of the reading we are doi
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RYERSONRMG 922Donna SmithFall

RMG 922 Lecture Notes - Lecture 2: Geotargeting, Market Segmentation, Social Commerce

Cynthya Liang4 Page
22 Sep 2019
0
Digital iq department stores: what is l2"s digital iq, criteria, website & e-commerce (35%, e-commerce, omnichannel, product page, digital marketing (3
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RYERSONRMG 922Donna SmithFall

RMG 922 Lecture Notes - Lecture 1: Smugmug, Video Genie, Scribd

Cynthya Liang4 Page
22 Sep 2019
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RYERSONRMG 922Donna SmithFall

RMG 922 Chapter Notes - Chapter 2: Hashtag Activism, Slacktivism, Information Seeking

Cynthya Liang3 Page
22 Sep 2019
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RYERSONRMG 922Donna SmithFall

RMG 922 Chapter Notes - Chapter 2: Social Commerce, Spotify, Ryerson University

Cynthya Liang4 Page
22 Sep 2019
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RYERSONRMG 922Donna SmithFall

RMG 922 Chapter Notes - Chapter 3: Active Minds, Social Capital, Geometric Progression

Cynthya Liang3 Page
22 Sep 2019
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RYERSONRMG 922Donna SmithFall

RMG 922 Chapter Notes - Chapter 3: Doxing, Crowdsourcing, Social Capital

Cynthya Liang3 Page
22 Sep 2019
0
Chapter 3 - network structure and group influences in social media. Community structure: community participation is facilitated online by sites that se
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RYERSONRMG 922Donna SmithFall

RMG 922 Chapter Notes - Chapter 2: Geo-Fence, Zip Code, Geotargeting

Cynthya Liang4 Page
22 Sep 2019
0
Segmentation and targeting for social media marketing: understanding the needs, beliefs, and behaviours of the target market is key when planning a cam
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RYERSONSOC 656Janna EggebeenFall

SOC 656 Lecture Notes - Lecture 3: Serena Williams, Ascribed Status, Role Theory

Cynthya Liang5 Page
22 Sep 2019
0
Lecture 3 - dressing to belong: social groups. Dressing to belong: social groups: govern our interactions, express our place in the social structure. C
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RYERSONSOC 656Janna EggebeenFall

SOC 656 Lecture Notes - Lecture 2: Norbert Elias, Erving Goffman, Michel Foucault

Cynthya Liang3 Page
22 Sep 2019
0
Lecture 2 - some body: the embodied self. Some body: the embodied self: macro sociological approaches: functionalism and conflict theory. The body and
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RYERSONSOC 656Janna EggebeenFall

SOC 656 Lecture Notes - Lecture 1: The Sociological Imagination, Nacirema, Sociological Perspectives

Cynthya Liang4 Page
22 Sep 2019
0
Looks at the ways people are limited by society. Social expectations, laws, and demands that society has for you: needed for order so we can co-exist,
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RYERSONSOC 808Jacqui GingrasWinter

SOC 808 Lecture Notes - Lecture 11: Neoliberalism

Cynthya Liang4 Page
9 May 2019
0
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