OC2305608

OC2305608

Michigan State University

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MSUADV 225A.VasasSpring

ADV 225 Lecture 8: ADV 225: Lecture 8 - Google Docs

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27 Apr 2018
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Do not include their own opinion or views. Avoid speaking for people who are subjects of the story. Do not insert yourself into the piece. Greater prem
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MSUADV 225A.VasasSpring

ADV 225 Lecture Notes - Lecture 7: Virtue Ethics, Distributive Justice, Egotism

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27 Apr 2018
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The study of what constitutes right and wrong behavior. Certain underlying principles are right or wrong, regardless of their consequences. To be moral
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MSUADV 225A.VasasSpring

ADV 225 Lecture Notes - Lecture 6: Debbie Downer, A.D. Vision

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27 Apr 2018
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MSUADV 225A.VasasSpring

ADV 225 Lecture Notes - Lecture 5: Dash, A.D. Vision, Ap Stylebook

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26 Apr 2018
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Em dash can be used to replace other punctuation marks to set off or emphasize parts of a sentence. In datelines and with -more- at the bottom of tradi
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MSUADV 225A.VasasSpring

ADV 225 Lecture Notes - Lecture 4: Ap Stylebook, Dollar Sign, Calendar Year

OC23056083 Page
26 Apr 2018
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Does not always agree with standard english. In general, use only last names on the second reference. Spell out numbers if they start a sentence (excep
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MSUADV 225A.VasasSpring

ADV 225 Lecture Notes - Lecture 3: The News Letter, Ap Stylebook, Formal Methods

OC23056082 Page
26 Apr 2018
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Cliches and overused expressions became such because they are. Put a new twist on the old saw. Much of your work as a professional communicator will fa
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MSUADV 225A.VasasSpring

ADV 225 Lecture Notes - Lecture 2: Jargon, Technobabble, A.D. Vision

OC23056082 Page
26 Apr 2018
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Writing tool #4: commas are your friend. Ex: lets eat children/ let"s eat, children. Comma = pause in a sentence or a shift of emphasis. To set off ele
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MSUADV 225A.VasasSpring

ADV 225 Lecture 1: ADV 225: Lecture 1 - Google Docs

OC23056082 Page
26 Apr 2018
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Brief, concise, clear: shorter is always better. News releases, media advisories and fact sheets. All carefully crafted to resonate with an identified
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MSUPSY 101Richard LucasSpring

PSY 101 Study Guide - Final Guide: Richard Feynman, Telephone Switchboard, Psy

OC23056082 Page
25 Apr 2018
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MSUADV 260R.KoltSpring

ADV 260 Study Guide - Final Guide: Ten Commandments, Proactivity, Sitaonair

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24 Apr 2018
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Grunig: public relations is the management of communication between an organization and its publics. British institute for public opinion: public relat
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MSUADV 260R.KoltSpring

ADV 260 Lecture Notes - Lecture 22: Proactivity, Ten Commandments, A.D. Vision

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24 Apr 2018
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Say what you mean clearly and honestly. Disclose the truth quickly to avoid startling disclosures. Treat different members of the media equally. When y
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MSUADV 260R.KoltSpring

ADV 260 Lecture Notes - Lecture 21: Big Business, Child Care, Advertising Mail

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24 Apr 2018
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Adv 260 chapter 21: nonprofit, health, and education. In the u. s there are almost 2 million non-profit groups, also called charities. More than 6. 5 m
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MSUADV 260R.KoltSpring

ADV 260 Lecture Notes - Lecture 20: Sustainable Development, Japanese Values, United States Constitution

OC23056083 Page
24 Apr 2018
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Global or international public relations, may be defined as the planned and organized effort of a company, institution or government to categories and
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MSUADV 260R.KoltSpring

ADV 260 Lecture Notes - Lecture 19: Grassroots Lobbying, A.D. Vision, Intouch Holdings

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23 Apr 2018
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Government entities employ public relations specialists to. Spread news of their success or crises. Assist with smooth daily operations or crises manag
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MSUPSY 101Richard LucasSpring

PSY 101 Lecture Notes - Lecture 20: Eudaimonia, Twin Study, Heritability

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23 Apr 2018
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Socrates: q: what is the good life?" a: the pursuit of wisdom. A typical overview of swb research (not necessarily correct) Life circumstances account
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MSUPSY 101Richard LucasSpring

PSY 101 Lecture Notes - Lecture 19: Evolutionary Psychology, Social Proof, Cognitive Dissonance

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23 Apr 2018
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An association between an act or object and an evaluation. Belief and feeling that predisposes one to respond in a particular way to objects, people, a
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MSUADV 260R.KoltSpring

ADV 260 Lecture Notes - Lecture 18: Crisis Communication, A.D. Vision, Critical Role

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23 Apr 2018
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MSUADV 260R.KoltSpring

ADV 260 Lecture Notes - Lecture 17: Consumer Activism, Dont, Investor Relations

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22 Apr 2018
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MSUADV 260R.KoltSpring

ADV 260 Lecture Notes - Lecture 16: A.D. Vision

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22 Apr 2018
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MSUADV 260R.KoltSpring

ADV 260 Lecture Notes - Lecture 15: Product Placement, Video News Release, A.D. Vision

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22 Apr 2018
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MSUADV 260R.KoltSpring

ADV 260 Lecture Notes - Lecture 14: News Conference, Search Engine Optimization, Camera Angle

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22 Apr 2018
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Adv 260 chapter 14: preparing materials for mass media. 70% of u. s adults follow local news. Search engine optimization (seo) to increase exposure inc
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MSUADV 260R.KoltSpring

ADV 260 Lecture Notes - Lecture 13: Commercial Speech, Federal Trade Commission, Federal Communications Commission

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22 Apr 2018
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Adv 260 chapter 12: public relations and the law. The first ten amendments to the u. s constitution. Public individuals have fewer privacy rights then
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MSUADV 260R.KoltSpring

ADV 260 Lecture Notes - Lecture 12: Flickr, Blogosphere, World Wide Web

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21 Apr 2018
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Adv 260 chapter 13: the internet and social media. The internet created two spheres of influence that are currently interacting. Caused the democratiza
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MSUADV 260R.KoltSpring

ADV 260 Lecture Notes - Lecture 11: Baby Boomers, A.D. Vision

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21 Apr 2018
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Audience= a complex intermingling of groups with diverse cultural, ethnic, religious and economic attributes. Diversity is the most significant aspect
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MSUADV 260R.KoltSpring

ADV 260 Lecture Notes - Lecture 10: Ingratiation, Reputation Management, Crisis Management

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21 Apr 2018
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For the purpose of achieving particular objectives. Striving for the same object, position, or prize as others. Sharp disagreements or opposition resul
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MSUADV 260R.KoltSpring

ADV 260 Lecture Notes - Lecture 9: Psychographic, A.D. Vision, Conflict Theories

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21 Apr 2018
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Adv 260 chapter 9: public opinion and persuasion. The collective expression of opinion of many individuals bound into a group. Formed by people who hav
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MSUPSY 101Richard LucasSpring

PSY 101 Lecture Notes - Lecture 18: Fundamental Attribution Error, Social Web, Attribution Bias

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18 Apr 2018
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Scientific study of how we think about, influence, and relate to one another. Examines the influence of social processes on the way people think, feel,
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MSUPSY 101Richard LucasSpring

PSY 101 Lecture Notes - Lecture 17: Lithium Carbonate, Chlorpromazine, Diazepam

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16 Apr 2018
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There seem to be 2 antagonistic orientations to the world (major theme #2) That is the main goal of psychotherapy, biological treatments, and. Freud be
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MSUPSY 101Richard LucasSpring

PSY 101 Lecture Notes - Lecture 16: Bipolar Disorder, Dysphoria, Pessimism

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14 Apr 2018
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One theory: schizophrenia caused by excess dopamine. Drugs that increase dopamine (amphetamines) produce symptoms even in people without the disorder.
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MSUPSY 101Richard LucasSpring

PSY 101 Lecture Notes - Lecture 15: Psy

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14 Apr 2018
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MSUPSY 101Richard LucasSpring

PSY 101 Lecture Notes - Lecture 14: Castration Anxiety, Preconscious, Psy

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4 Apr 2018
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An individual"s characteristic patterns of thinking, feeling, and acting. Five-year old hans was afraid to leave his house because of an irrational fea
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MSUPSY 101Richard LucasSpring

PSY 101- Final Exam Guide - Comprehensive Notes for the exam ( 37 pages long!)

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29 Mar 2018
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Published in the journal of personality and social psychology . Published that esp was true and correct, the ability to see the future. Had people come
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MSUPSY 101Richard LucasSpring

PSY 101 Lecture Notes - Lecture 13: Amos Tversky, Availability Heuristic, Problem Solving

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26 Mar 2018
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MSUPSY 101Richard LucasSpring

PSY 101 Lecture Notes - Lecture 12: Long-Term Potentiation, Retrograde Amnesia, Implicit Memory

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21 Mar 2018
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George miller, 1956: the magic number 7. Noam chomsky, 1959: critique of skinner on language. Only in the late 1950"s, when a new metaphor became avail
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MSUPSY 101Richard LucasSpring

PSY 101 Lecture Notes - Lecture 11: Radical Behaviorism, Sexual Arousal, B. F. Skinner

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19 Mar 2018
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Metaphor: life is a race; minds are built to win. Goal: figure out the mental toolbox that helped our ancestors win. Goal: figure out and manipulate th
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MSUPSY 101Richard LucasSpring

PSY 101 Lecture Notes - Lecture 10: Depth Perception, Human Factors And Ergonomics, Psy

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23 Feb 2018
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MSUPSY 101Richard LucasSpring

PSY 101 Lecture Notes - Lecture 9: Color Vision, Proprioception, Ovulation

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23 Feb 2018
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Because we need to know what"s out there to survive. The naive" view: we sense the world that is there to be sensed( false) The adaptive view: we sense
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MSUPSY 101Richard LucasSpring

PSY 101 Lecture Notes - Lecture 8: Konrad Lorenz, Harry Harlow, Mary Ainsworth

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23 Feb 2018
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MSUPSY 101Richard LucasSpring

PSY 101 Lecture Notes - Lecture 7: Prenatal Development, Australopithecus, Developmental Psychology

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23 Feb 2018
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Empiricism : knowledge (and traits) comes from experience. Vs. nativism: knowledge is innate, built in(personality and cognitive variables are fixed be
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MSUPSY 101Richard LucasSpring

PSY 101 Lecture Notes - Lecture 6: Usa Today, Ethology, Psy

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12 Feb 2018
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If children are similar to their biological parents , it must be due to genes. If children are similar to their adoptive parent"s, it must be due to sh
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