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MCS 3620- Final Exam Guide - Comprehensive Notes for the exam ( 50 pages long!)

MCS 3620 Lecture Notes - Lecture 11: Crisis Communication, Pepsis, Natural Disaster

MCS 3620 Lecture Notes - Lecture 10: Crisis Management, Earned Media, Corporate Communication

MCS 3620 Lecture Notes - Lecture 9: Social Media Marketing, Wide Area Network, Video Advertising

MCS 3620 Lecture Notes - Lecture 8: Content Marketing, Micromarketing, Super Bowl

MCS 3620 Lecture Notes - Lecture 7: Maximum Exposure, Product Placement, Podcast

MCS 3620 Lecture Notes - Lecture 6: Snickers, Nougat

MCS 3620 Lecture Notes - Lecture 5: Swot Analysis

MCS 3620 Lecture Notes - Lecture 4: Brand Loyalty, Brand Equity, Quality Assurance

MCS 3620 Lecture Notes - Lecture 3: Targeted Advertising, Personal Branding, Target Market

MCS 3620 Lecture Notes - Lecture 1: Integrated Marketing Communications, Strategic Planning, Greenwashing

MCS 3620 Lecture Notes - Lecture 1: Integrated Marketing Communications, Simon Sinek, Consumer Behaviour

MCS 2600 Chapter Notes - Chapter 14: Marketing Mix, Observability, Avocation

MCS 2600 Chapter Notes - Chapter 10: Advertising Campaign, Nuclear Family, Single Parent

MCS 2600 Chapter Notes - Chapter 13: Global Marketing, Acculturation, Ethnocentrism

MCS 2600 Chapter Notes - Chapter 15: Food Presentation, Childhood Obesity, Customer Relationship Management