OC315090

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YORKADMS 2200N AFall

ADMS 2200 Lecture Notes - Lecture 2: Strategic Planning, Marketing Mix, Marketing Strategy

OC3150904 Page
27 Dec 2015
39
Process of anticipating future events and conditions and determining the best way to achieve organizational goals. Predict about the future -> set obje
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YORKADMS 2200N AFall

ADMS 2200 Lecture Notes - Lecture 7: Ikea, Blackboard, Crystal Pepsi

OC3150903 Page
27 Dec 2015
23
Adms 2200 week 7: segmentation, targeting, positioning, attractiveness, competence, benefit of sharing, industrial life cycle. High costs, only if can
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YORKADMS 2200N AFall

ADMS 2200 Lecture Notes - Lecture 5: Selective Exposure Theory, Consumer Behaviour, Sigmund Freud

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27 Dec 2015
21
Need: imbalance between a consumer"s actual and desired states. Motive: inner state that directs a person toward the goal of satisfying a need. Will no
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YORKADMS 2200N AFall

ADMS 2200 Lecture Notes - Lecture 1: Direct Marketing, Future Shop, Dell

OC3150904 Page
27 Dec 2015
33
What are we going to discuss in this course. You see a gorgeous girl at a party and you say to her, hi, i am very rich, marry me! . If she walks up to
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YORKADMS 2200N AFall

ADMS 2200 Lecture Notes - Lecture 3: Independent Business, Management System, Final Good

OC3150903 Page
27 Dec 2015
22
Eg. business unit level each unit has a marketing manager. Tv, computer, cellphone, camera, entertainment -> manage its own unit. New build speedily an
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YORKADMS 2200N AFall

ADMS 2200 Lecture Notes - Lecture 10: Ikea, Cost Leadership

OC3150903 Page
27 Dec 2015
17
Distribution channel - system of marketing institutions that enhances the physical flow of goods and services, along with ownership title, from produce
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YORKADMS 2200N AFall

ADMS 2200 Lecture Notes - Lecture 11: Yoplait, Sales Promotion, Direct Marketing

OC3150903 Page
27 Dec 2015
11
Tv commercial pro: show brand/product; con: no info on features. Any paid form of non-personal presentation and promotion of ideas or goods. Personal s
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YORKADMS 2200N AFall

ADMS 2200 Lecture Notes - Lecture 9: Coffee Bean, Cost Leadership, Marketing Mix

OC3150902 Page
27 Dec 2015
14
The amount of money charged for a product or service or the sum of the values that consumers exchange for the benefits of having or using the product o
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YORKADMS 2200N AFall

ADMS 2200 Study Guide - Final Guide: Tim Hortons, Marketing Mix, Promotional Mix

OC31509010 Page
27 Dec 2015
67
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YORKADMS 2200N AFall

ADMS 2200 Study Guide - Midterm Guide: Competitive Advantage, Cost Leadership, Boston Consulting Group

OC3150902 Page
27 Dec 2015
90
Competitive advantage: a business concept describing attributes that allow an organization to outperform its competitor. Positional advantages: cost ad
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YORKADMS 1010N/ AFall

ADMS 1010 Chapter Notes - Chapter 3: Organizational Theory, Job Satisfaction, Absenteeism

OC3150904 Page
27 Dec 2015
35
The systemic study of the actions and attitudes that people exhibit within organizations. Predict: determine a plausible response to a change or event.
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YORKADMS 1010N/ AFall

ADMS 1010 Chapter Notes - Chapter 5: Invisible Hand, Money Supply, Totalitarianism

OC3150902 Page
27 Dec 2015
56
Division of labour, factors of production, self-interest, invisible hand. Individuals" efforts to maximize their own gains in a free market may benefit
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YORKADMS 1010N/ AFall

ADMS 1010 Chapter Notes - Chapter 1-2: List Of Corporate Collapses And Scandals, Critical Thinking, Mirror Test

OC3150904 Page
27 Dec 2015
50
Curious: explore beneath the surface of issues, try new approaches, seek new viewpoints. Involves asking questions, examining assumptions, weighting th
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YORKADMS 2320N AFall

ADMS 2320 Chapter Notes - Chapter 6: Mutual Fund, Posterior Probability, Sample Space

OC3150905 Page
6 Oct 2015
42
Eg. flipping a coin(heads or tails), record test marks(#s from 1 to 100), measure time to assemble a computer(0+) To determine the probability we need
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YORKADMS 2320N AFall

ADMS 2320 Chapter Notes - Chapter 4: Absolute Difference, Interquartile Range, Standard Deviation

OC3150906 Page
6 Oct 2015
34
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YORKADMS 2320N AFall

ADMS 2320 Chapter Notes - Chapter 1-3: Time Series, Pie Chart, Unimodality

OC3150903 Page
6 Oct 2015
34
Population the entire set of observations under study. Parameter a descriptive measure of a population. Statistic a descriptive measure of a sample. De
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YORKADMS 1000N AWinter

ADMS 1000 Chapter Notes - Chapter 10: Business Ethics, Organizational Culture, Categorical Imperative

OC3150904 Page
23 Apr 2015
43
Good and evil right and wrong the study of morality . Ethics the study of morality or moral judgements, standards and rules of conduct. Business ethics
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YORKADMS 1000N AWinter

ADMS 1000 Chapter 9: Ch9.pdf

OC3150907 Page
22 Apr 2015
31
Canadian economic system mixed system an economic system that involves a capitalist economy with an important government role. Individuals have every r
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YORKECON 1010N AWinter

ECON 1010 Chapter Notes - Chapter 29: Aggregate Demand, Output Gap, Deficit Spending

OC3150906 Page
16 Apr 2015
52
Recall: fiscal policy the use of federal budget to achieve macroeconomic objectives. Payments to individuals, businesses, other levels of government, a
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YORKECON 1010N AWinter

ECON 1010 Chapter 28: Ch28

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16 Apr 2015
62
Econ1010 chapter 28: canadian inflation, unemployment, and business cycle . Inflation occurs if the quantity of money grows faster than potential gdp.
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YORKECON 1010N AWinter

ECON 1010 Chapter 27: Ch27

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16 Apr 2015
47
Econ1010 chapter 27: expenditure multipliers: the keynesian model . Keynesian model explains fluctuations in ad @ a fixed price by expenditure plans. A
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YORKECON 1010N AWinter

ECON 1010 Chapter Notes - Chapter 26: Real Wages, Aggregate Supply, Potential Output

OC31509010 Page
14 Apr 2015
59
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YORKADMS 1000N AWinter

ADMS 1000 Chapter Notes - Chapter 8: General Agreement On Tariffs And Trade, High Tech, International Trade

OC3150906 Page
13 Apr 2015
34
Globalization is a process involving the integration of world economies. Pull factors positive outcomes a business would gain from entering the interna
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YORKECON 1010N AWinter

ECON 1010 Chapter Notes - Chapter 25: Foreign Exchange Market, Snow Blower, Canadian Dollar

OC3150908 Page
6 Apr 2015
103
Econ1010 chapter 25: the exchange rate and the balance of payments . Canadian tire imports snow blower -> pays yen. China airline buys an airplane -> p
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YORKNATS 1880N AFall

NATS 1880 Chapter Notes - Chapter 12: Waste Heat, Inverse-Square Law, Nikolai Kardashev

OC3150907 Page
31 Mar 2015
54
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YORKNATS 1880N AFall

NATS 1880 Chapter Notes -Galactic Habitable Zone, Rare Earth Hypothesis, Seasonality

OC31509010 Page
31 Mar 2015
48
Nats1880 chapter 11: habitability outside the solar system . All stars form from the collapse of a large cloud of gas (h and he) and in a few million y
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YORKADMS 1000N AWinter

ADMS 1000 Chapter Notes - Chapter 7: De Jure, Standards Organization, Dominant Design

OC3150903 Page
12 Mar 2015
53
Adms1000 chapter 7: competitive and technological forces . U-shaped, closely related to the evolution of technology. Entire product category not a sing
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YORKECON 1010N AWinter

ECON 1010 Chapter Notes - Chapter 24: Financial Innovation, Real Interest Rate, Longrun

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9 Mar 2015
95
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YORKNATS 1880N AFall

NATS 1880 Chapter Notes - Chapter 10: Ocean Acidification, Precautionary Principle, Arctic Sea Ice Decline

OC3150905 Page
7 Mar 2015
35
Nats1880 chapter 10: the nature and evolution of habitability . Sun"s luminosity increase -> h abundance in core diminishes -> slow contraction & heati
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YORKNATS 1880N AFall

NATS 1880 Chapter Notes - Chapter 10: Faint Young Sun Paradox, Runaway Greenhouse Effect, Carbon Cycle

OC3150904 Page
25 Feb 2015
63
Nats1880 chapter 10: the nature and evolution of habitability . Volume within which a planet could have surface temperatures that permit liquid water o
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YORKNATS 1880N AFall

NATS 1880 Chapter Notes - Chapter 9: Active Object, Tidal Locking, Orbital Period

OC3150906 Page
23 Feb 2015
78
The discovery of geysers on jupiter"s moon, europa has made it easier and cheaper to determine whether life exists there, says bill nye. Jovian planets
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YORKECON 1010N AWinter

ECON 1010 Chapter Notes - Chapter 23: Financial Capital, Government Budget Balance, Real Interest Rate

OC3150907 Page
6 Feb 2015
54
Econ1010 chapter 23: finance, saving and investment . Finance: activity of providing the funds that finance expenditures on capital. Study of finance:
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YORKADMS 1000N AWinter

ADMS 1000 Chapter Notes - Chapter 1: Td Canada Trust, Telecommuting, Knowledge Worker

OC3150903 Page
4 Feb 2015
59
Adms1000 chapter 1: exploring canadian business a critical approach . The internal context of business: employment relationship. Workers want maximum i
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YORKECON 1010N AWinter

ECON 1010 Chapter Notes - Chapter 22: Production Function, Human Capital, Diminishing Returns

OC3150907 Page
4 Feb 2015
47
Increase in real gdp over a given period. But does not tell if standard of living changes -> standard of living changes depends on real gdp per person
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YORKECON 1010N AWinter

ECON 1010 Chapter Notes - Chapter 21: Inflaton, Opportunity Cost, Gdp Deflator

OC3150908 Page
28 Jan 2015
64
Econ1010 chapter 21: monitoring jobs and inflation . Lost human capital (lowers the standard of living) Working-age population the total number of peop
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YORKNATS 1880N AFall

NATS 1880 Chapter Notes - Chapter 8: Allan Hills 84001, Olympus Mons, Axial Tilt

OC3150904 Page
28 Jan 2015
58
Atmosphere, while thin, moderates temperature extremes (it was thicker) Pressurized habitats and option for humans and crops. Gravity about 40% and diu
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YORKNATS 1880N AFall

NATS 1880 Chapter Notes - Chapter 7: Polar Regions Of Earth, Surface Tension, Inverse-Square Law

OC3150904 Page
22 Jan 2015
54
Nats1880 chapter 7: searching for life in our solar system . Life on earth uses 25 of 92 elements of the periodic table. H, o, n, c made up 96% of the
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YORKECON 1010N AWinter

ECON 1010 Chapter Notes - Chapter 20: Factor Cost, Final Good, Indirect Tax

OC3150906 Page
22 Jan 2015
84
Econ1010 chapter 20: measuring gdp and economic growth . Gdp or gross domestic product, is the market value of the final goods and services produced wi
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YORKHUMA 1400N/ AFall

HUMA 1400 Chapter Notes -Qinpu, Huang Shen, Inkstone

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17 Dec 2014
46
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YORKHUMA 1400N/ AFall

HUMA 1400 Chapter Notes -Hand Puppet, Water Margin

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17 Dec 2014
39
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