OC319428

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A(cid:374) app(cid:396)oa(cid:272)h to setting advertising objectives developed by russell colley (defining advertising goals for measured. A communica

Definitions: e(cid:454)(cid:272)ha(cid:374)ge: t(cid:396)ade of so(cid:373)ethi(cid:374)g of (cid:448)alue (cid:271)et(cid:449)ee(cid:374) t(cid:449)o

Advertisement analysis is no different from any other type of analysis. The goal is to break down a specific advertisement down into its component part

Chapter 4 what is the message: content-meaning of message, source/sender encoding/conversion channel message decoding/deciphering receiver, written cue

Media planning series of decisions for delivering promotional message for consumers/users of the product or brand. Main decision is the type of media c

Circulation represents # of individuals who receive a publication through either subscription or store purchase, or through controlled distribution (fr

Factors that led to the shift in marketing dollars to sales promotion. Reaching a specific target audience finding right fit for target audience and co

Imagery composition of visual elements, such as pictures, art, and/or symbols, rather than use of information. Usage imagery e(cid:454)a(cid:373)ple su

Larger billboards (2-3x bigger), such as bulletins, superboards, spectaculars, street-level posters. Done by comb (canadian out-of-home measurement bur

Attracts best-qualified employees, which results broader range of skills in the workforce. Improve employee morale and motivation by providing flexibil

Strategic planning to (cid:373)ake de(cid:272)isio(cid:374)s o(cid:374) (cid:272)o(cid:373)pa(cid:374)(cid:455)"s lo(cid:374)g te(cid:396)(cid:373) goa

Human capital-the skills, knowledge and capabilities of certain individuals that have economic value to the company. If they leave, they take the human

Video resumes (cid:448)ideo that highlights the appli(cid:272)a(cid:374)t"s (cid:395)ualifi(cid:272)atio(cid:374)s a(cid:374)d a(cid:271)ilities (cid:2

Performance evaluations performance evaluated in comparison to standards set by executives and managers inform employees if any area needs improvement:

Position analysis questionnaire (paq) covers 194 different tasks by 5-point scale, to a degree of different tasks are involved in performing the job. C

Chapter 5 expanding the talent pool: recruitment and careers. Employee profiles profiles of workers developed by e(cid:454)a(cid:373)i(cid:374)i(cid:37

Organization analysis examination of environment, resources of company, to determine where training programs should be placed. Task analysis reviews jo

Team: two or more people who work interdependently over some time period to accomplish common goals related to some task-oriented purpose. Work team: a

Organizational culture: the shared social knowledge within an organization regarding the rules, norms, and values that shape the attitudes and behaviou

Leadership: the use of power and influence to direct the activities of followers toward goal achievement. Leader member exchange theory: a theory descr

Organizational structure: formally dictates how jobs and tasks are divided and coordinated between individuals and groups within the company. Organizat

Power: the ability to influence the behaviour of others and resist unwanted influence in return. Legitimate power: a form of organizational power based

What is positive correlation: a statistical relationship between two variables (r), where the two variables change in the same direction. What is scien

Under what 2 conditions are goals most motivating? (goal setting theory) 300: comparison of your ratio of outcomes/inputs to a comparison other"s ratio

Module i unit #1: social computing for people and organizations. Chapter #1 reality check (the permeating trends of social media and social business) T

Stakeholder engagement: efforts by a corporation to understand and involve relevant individuals, groups, or organizations by considering their moral co

A description of the beliefs, principles and basic assumptions about what is desirable or worth striving for in an organization. Key components: key st

If the company fails, the family will suffer, employees will lose their jobs, and whole company to(cid:449)(cid:374) (cid:449)ill (cid:271)e (cid:449)o

To obtain actionable information (trends or relationships to act on), you need: data analytics, human expertise, high quality data. Petabyte (pb) = 100

Establishing a price floor and a price ceiling for an entire line of similar products and then setting price points between to show distinct difference