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UOTTAWAADM 3326Michael GuollaWinter

ADM3326- Midterm Exam Guide - Comprehensive Notes for the exam ( 58 pages long!)

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11 Oct 2017
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Definitions: e(cid:454)(cid:272)ha(cid:374)ge: t(cid:396)ade of so(cid:373)ethi(cid:374)g of (cid:448)alue (cid:271)et(cid:449)ee(cid:374) t(cid:449)o
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UOTTAWAADM 3326Michael GuollaWinter

ADM 3326 Study Guide - Final Guide: Costco, Olay, Sales Promotion

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26 Apr 2017
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UOTTAWAADM 3326Michael GuollaWinter

ADM 3326 Chapter Notes - Chapter 5-8: Communication Problems, Dagmar Marketing, Milkshake

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25 Apr 2017
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A(cid:374) app(cid:396)oa(cid:272)h to setting advertising objectives developed by russell colley (defining advertising goals for measured. A communica
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UOTTAWAADM 3326Michael GuollaWinter

ADM 3326 Chapter Notes - Chapter 1-4: Decision Rule, Classical Conditioning, Semiotics

OC3194286 Page
25 Apr 2017
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Definitions: e(cid:454)(cid:272)ha(cid:374)ge: t(cid:396)ade of so(cid:373)ethi(cid:374)g of (cid:448)alue (cid:271)et(cid:449)ee(cid:374) t(cid:449)o
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UOTTAWAADM 3326Michael GuollaWinter

ADM 3326 Study Guide - Final Guide: Consumer Complaint, Life Insurance, Vacuum Cleaner

OC3194285 Page
25 Apr 2017
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Advertisement analysis is no different from any other type of analysis. The goal is to break down a specific advertisement down into its component part
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UOTTAWAADM 3326Michael GuollaWinter

ADM 3326 Study Guide - Final Guide: Health Canada, Top Industrial Managers For Europe, Visible Minority

OC31942826 Page
25 Apr 2017
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Chapter 4 what is the message: content-meaning of message, source/sender encoding/conversion channel message decoding/deciphering receiver, written cue
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UOTTAWAADM 3326Michael GuollaWinter

ADM3326 Chapter 10: ADM3326 Midterm 2 Ch.10

OC3194286 Page
17 Mar 2017
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Media planning series of decisions for delivering promotional message for consumers/users of the product or brand. Main decision is the type of media c
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UOTTAWAADM 3326Michael GuollaWinter

ADM 3326 Chapter Notes - Chapter 11: Audience Measurement, Dayparting

OC3194283 Page
17 Mar 2017
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UOTTAWAADM 3326Michael GuollaWinter

ADM 3326 Chapter Notes - Chapter 12: Manchester Metrolink City Zone, Media Planning, List Of Newspapers In Canada

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17 Mar 2017
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Circulation represents # of individuals who receive a publication through either subscription or store purchase, or through controlled distribution (fr
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UOTTAWAADM 3326Michael GuollaWinter

ADM 3326 Chapter Notes - Chapter 14: Customer Switching, Sales Promotion, Brand Equity

OC3194285 Page
17 Mar 2017
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Factors that led to the shift in marketing dollars to sales promotion. Reaching a specific target audience finding right fit for target audience and co
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UOTTAWAADM 3326Michael GuollaWinter

ADM3326 Chapter 8: ADM3326 Midterm 2 Ch.8

OC3194285 Page
17 Mar 2017
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Imagery composition of visual elements, such as pictures, art, and/or symbols, rather than use of information. Usage imagery e(cid:454)a(cid:373)ple su
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UOTTAWAADM 3326Michael GuollaWinter

ADM 3326 Chapter Notes - Chapter 13: King Station, Deadpool (Film), Product Demonstration

OC3194284 Page
17 Mar 2017
0
Larger billboards (2-3x bigger), such as bulletins, superboards, spectaculars, street-level posters. Done by comb (canadian out-of-home measurement bur
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UOTTAWAADM 2337Gebrekiduce MekonnenWinter

ADM2337 Chapter 3: ADM2337 Midterm Notes Chapter 3

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17 Mar 2017
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Attracts best-qualified employees, which results broader range of skills in the workforce. Improve employee morale and motivation by providing flexibil
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UOTTAWAADM 2337Gebrekiduce MekonnenWinter

ADM2337 Chapter 2: ADM2337 Midterm Notes Chapter 2

OC3194284 Page
17 Mar 2017
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Strategic planning to (cid:373)ake de(cid:272)isio(cid:374)s o(cid:374) (cid:272)o(cid:373)pa(cid:374)(cid:455)"s lo(cid:374)g te(cid:396)(cid:373) goa
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UOTTAWAADM 2337Gebrekiduce MekonnenWinter

ADM 2337 Chapter Notes - Chapter 1: Informa, Human Capital, Personal Information Protection And Electronic Documents Act

OC3194282 Page
17 Mar 2017
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Human capital-the skills, knowledge and capabilities of certain individuals that have economic value to the company. If they leave, they take the human
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UOTTAWAADM 2337Gebrekiduce MekonnenWinter

ADM 2337 Chapter Notes - Chapter 6: Candi Of Indonesia, Content Validity, Disparate Impact

OC3194283 Page
17 Mar 2017
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Video resumes (cid:448)ideo that highlights the appli(cid:272)a(cid:374)t"s (cid:395)ualifi(cid:272)atio(cid:374)s a(cid:374)d a(cid:271)ilities (cid:2
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UOTTAWAADM 2337Gebrekiduce MekonnenWinter

ADM 2337 Chapter Notes - Chapter 8: Management System, Performance Management, Performance Appraisal

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17 Mar 2017
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Performance evaluations performance evaluated in comparison to standards set by executives and managers inform employees if any area needs improvement:
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UOTTAWAADM 2337Gebrekiduce MekonnenWinter

ADM 2337 Chapter Notes - Chapter 4: Job Sharing, Flextime, Telecommuting

OC3194282 Page
17 Mar 2017
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Position analysis questionnaire (paq) covers 194 different tasks by 5-point scale, to a degree of different tasks are involved in performing the job. C
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UOTTAWAADM 2337Gebrekiduce MekonnenWinter

ADM2337 Chapter 5: ADM2337 Midterm Notes Chapter 5

OC3194284 Page
17 Mar 2017
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Chapter 5 expanding the talent pool: recruitment and careers. Employee profiles profiles of workers developed by e(cid:454)a(cid:373)i(cid:374)i(cid:37
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UOTTAWAADM 2337Gebrekiduce MekonnenWinter

ADM2337 Chapter 7: ADM2337 Midterm Notes Chapter 7

OC3194284 Page
17 Mar 2017
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Organization analysis examination of environment, resources of company, to determine where training programs should be placed. Task analysis reviews jo
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UOTTAWAADM 2336Joanne LeckFall

ADM 2336 Chapter Notes - Chapter 5: Job Performance, Employee Assistance Program, Psy

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27 Jan 2017
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UOTTAWAADM 2336Joanne LeckFall

ADM2336 Chapter 7: ADM2336-Chapter 7 Notes

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27 Jan 2017
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UOTTAWAADM 2336Joanne LeckFall

ADM2336 Chapter 6: ADM2336-Chapter 6 Notes

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27 Jan 2017
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UOTTAWAADM 2336Joanne LeckFall

ADM 2336 Chapter Notes - Chapter 4: Job Satisfaction, Job Enrichment, Emotional Labor

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27 Jan 2017
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UOTTAWAADM 2336Joanne LeckFall

ADM 2336 Chapter Notes - Chapter 3: Onboarding, Social Influence

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27 Jan 2017
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UOTTAWAADM 2336Joanne LeckFall

ADM 2336 Chapter Notes - Chapter 10: Process Gain, Virtual Team, Web Conferencing

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15 Dec 2016
1
Team: two or more people who work interdependently over some time period to accomplish common goals related to some task-oriented purpose. Work team: a
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UOTTAWAADM 2336Joanne LeckFall

ADM 2336 Chapter Notes - Chapter 14: Organizational Culture, Jargon, Informal Sector

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15 Dec 2016
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Organizational culture: the shared social knowledge within an organization regarding the rules, norms, and values that shape the attitudes and behaviou
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UOTTAWAADM 2336Joanne LeckFall

ADM 2336 Chapter Notes - Chapter 12: Work Unit, Transformational Leadership, Active Management

OC3194286 Page
15 Dec 2016
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Leadership: the use of power and influence to direct the activities of followers toward goal achievement. Leader member exchange theory: a theory descr
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UOTTAWAADM 2336Joanne LeckFall

ADM 2336 Chapter Notes - Chapter 13: Organizational Chart, Organizational Structure

OC3194285 Page
15 Dec 2016
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Organizational structure: formally dictates how jobs and tasks are divided and coordinated between individuals and groups within the company. Organizat
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UOTTAWAADM 2336Joanne LeckFall

ADM 2336 Chapter Notes - Chapter 11: Alternative Dispute Resolution, Institute For Operations Research And The Management Sciences, Centrality

OC3194286 Page
15 Dec 2016
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Power: the ability to influence the behaviour of others and resist unwanted influence in return. Legitimate power: a form of organizational power based
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UOTTAWAADM 2336Joanne LeckFall

ADM 2336 Study Guide - Midterm Guide: Goldbricking, Organizational Commitment, Job Satisfaction

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15 Dec 2016
1
What is positive correlation: a statistical relationship between two variables (r), where the two variables change in the same direction. What is scien
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UOTTAWAADM 2336Joanne LeckFall

ADM 2336 Study Guide - Midterm Guide: Goal Setting, Motivation, Equity Theory

OC3194283 Page
15 Dec 2016
1
Under what 2 conditions are goals most motivating? (goal setting theory) 300: comparison of your ratio of outcomes/inputs to a comparison other"s ratio
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UOTTAWAADM 1370Sadiq AbbasFall

ADM 1370 Study Guide - Final Guide: Pdca, Media Consumption, Social Recruiting

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15 Dec 2016
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Module i unit #1: social computing for people and organizations. Chapter #1 reality check (the permeating trends of social media and social business) T
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UOTTAWAADM 1101Kevin Petit- FrereFall

ADM 1101 Chapter Notes - Chapter 4: Stakeholder Management, Social Capital, Corporate Social Responsibility

OC3194284 Page
15 Dec 2016
4
Stakeholder engagement: efforts by a corporation to understand and involve relevant individuals, groups, or organizations by considering their moral co
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UOTTAWAADM 1101Kevin Petit- FrereFall

ADM 1101 Chapter Notes - Chapter 6: Influence Peddling, Categorical Imperative, Whistleblower

OC3194286 Page
15 Dec 2016
6
A description of the beliefs, principles and basic assumptions about what is desirable or worth striving for in an organization. Key components: key st
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UOTTAWAPHI 2397Sardar HosseiniFall

PHI 2397 Lecture Notes - Lecture 18: Company Town, Golden Rule, Counterargument

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7 Dec 2016
6
If the company fails, the family will suffer, employees will lose their jobs, and whole company to(cid:449)(cid:374) (cid:449)ill (cid:271)e (cid:449)o
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UOTTAWAPHI 2397Sardar HosseiniFall

PHI 2397 Study Guide - Final Guide: Apotex, Spectrum News, Academic Freedom

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7 Dec 2016
6
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UOTTAWAADM 1370Sadiq AbbasFall

ADM 1370 Study Guide - Final Guide: Data Deduplication, Data Warehouse, Eventual Consistency

OC3194285 Page
7 Dec 2016
9
To obtain actionable information (trends or relationships to act on), you need: data analytics, human expertise, high quality data. Petabyte (pb) = 100
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UOTTAWAADM 2320David DelcordeWinter

ADM 2320 Chapter Notes - Chapter 11: Price Skimming, Price Ceiling, Geographical Pricing

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21 Apr 2016
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Establishing a price floor and a price ceiling for an entire line of similar products and then setting price points between to show distinct difference
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UOTTAWABCH 2333Adam Jason ShuhendlerWinter

BCH 2333 Lecture Notes - Lecture 14: Disulfide, Glutamic Acid, Asparagine

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19 Apr 2016
21
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