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The future of the transnational: an evolving global role. Mnes got a bad rep by poor countries that they were exploiting the world and getting richer.

Bu491 chapter 4 developing a transnational organization: managing. Companies looked for a way they could organize their company so that it was best ali

Bu491 chapter 3 developing transnational strategies: building layers of competitive advantage. The goal of an mne is to exploit: scale economies, natio

Bu491 chapter 1 expanding abroad: motivations, means, and mentalities. Opening up to a global market provides you with new opportunities and lower cost

It costs thousands or millions of dollars (cid:449)he(cid:374) a (cid:272)o(cid:373)pa(cid:374)(cid:455)"s se(cid:272)urit(cid:455) is (cid:271)rea(cid

Innovate or perish: the strategic role of change: many orgs are adapting to change through horizontal structures and self-directed teams. Includes know

Chapter 6 designing organizations for the international. Environment: going international is becoming very important these days for large companies who

Chapter 8 organization size, life cycles, and decline. It"s (cid:271)asi(cid:272)ally a massive company with a startup feel. Informal structure but som

A business can cut across typical boundary lines by forming relationships with other businesses: they create these ecosystems with suppliers, etc. The

Chapter 2 strategy, organizational design, and effectiveness. Top managers are responsible for determining the org"s goals, strategy, and design: shape

In order to attain motivated employees, use both fixed pay and variable pay (i. e. base pay and then paid for performance beyond that: usually paid in

Employee benefits and services indirect financial payments that an employee receives during his or her employment with an employer: i. e. time off with

Workforce mobility focus on managing the recruitment, relocation, and retention of employees who complete work-related tasks and activities outside of

Chapter 11 - pricing concepts and strategies: establishing. Price = the overall sacrifice a consumer is willing to make to acquire a specific product o

Total employment rewards integrated package of all rewards gained by employees arising from their employment: this is everything that the employee valu

Chapter 1 the strategic role of hrm. Hrm = management of people in organizations. Involves formulating and implementing hrm systems (recruitment, perfo

Chapter 18 ethics and socially responsible marketing. Marketing activities are directly in the eye of the public which is why we have to focus on ethic

Chapter 2 developing marketing strategies and a. Identifies: a firm"s target markets, related marketing mix (the 4 ps, bases upon the firm plans to bui

Orienting = long-term, continuous socialization process in which employee and employer expectations or obligations are considered. Training = short-ter

B2b marketing sell to businesses instead of consumers: usually these are products that are bought to be used in the production of other product. Manufa

The consumer decision process: need recognition i. e. the moment you realize you"re hungry. Functional need you care about the actual performance of th

After recruiting people need to select them. Your new hires will be making strategic decisions so it"s important to hire the right talent that fits wit

Chapter 6 the strategic importance of recruitment. Marketing yourself as a good company to work for, to make future recruitment easier and result in be

Forecasting the amount of future hr requirements to meet the needs of the organization. Makes sure you have the right workers with the right skills at

Chapter 18 ethics and socially responsible marketing. Marketing activities are directly in the eye of the public which is why we have to focus on ethic