OC3976

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UTSCMGTA02H3Chris BovairdWinter

chapter five book/ class notes

OC39765 Page
20 May 2011
15
Chapter 5: understanding marketing processes and consumer behavior. Marketing: planning and executing the development, pricing, promotion and distribut
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UTSCMGTA02H3Chris BovairdWinter

chapter four book/ class notes

OC39765 Page
20 May 2011
18
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UTSCMGTA02H3Chris BovairdWinter

chapter three book/ class notes

OC39766 Page
20 May 2011
20
Chapter 3 managing information systems and communication technology. Information manager: the manager responsible for the activities needed to generate
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UTSCMGTA02H3Chris BovairdWinter

chapter two book/ class notes

OC39763 Page
20 May 2011
13
Productivity: a measure of efficiency that compares how much is produced with the resources used to produce it. Quality: a product"s fitness for use in
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UTSCMGTA02H3Chris BovairdWinter

chapter one book/ class notes

OC39765 Page
20 May 2011
14
Service operations: production activities that yield tangible and intangible service products. Goods operations: production activities that yield tangi
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