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TAMUMKTG 322Christina KanSpring

MKTG 322 Lecture Notes - Lecture 5: Twinkie, Costco, Social Influence

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6 Apr 2017
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TAMUMKTG 322Christina KanSpring

MKTG 322 Lecture Notes - Lecture 4: Telephone Tapping, Norm (Social), Tim Donaghy

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6 Apr 2017
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TAMUMKTG 322Christina KanSpring

MKTG 322 Lecture Notes - Lecture 6: Lululemon Athletica, Snickers, Doritos

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6 Apr 2017
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Fans have created these: when it started twitter and facebook and youtube were not that big, now people can create fame all for themselves, not as big
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TAMUMKTG 322Christina KanSpring

MKTG 322 Lecture Notes - Lecture 3: Tucker Max, Dan Ariely, Eval

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27 Mar 2017
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TAMUMKTG 322Christina KanSpring

MKTG 322 Lecture Notes - Lecture 2: Risk-Seeking, Sunk Costs, Utility

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27 Mar 2017
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March 22, 2017: availability heuristic basing judgements on events that are easier to recall. Ignoring base rate information: heave tv watchers tend to
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TAMUMKTG 322Christina KanSpring

MKTG 322 Lecture Notes - Lecture 1: Organ Donation

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21 Mar 2017
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TAMUMKTG 322Christina KanSpring

MKTG 322 Chapter Notes - Chapter 4: Virtual Dressing Room, Episodic Memory, Processing Fluency

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3 Mar 2017
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Consumer memory persistence of learning over time via the storage and retrieval of information, either consciously or unconsciously. Retrieval process
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TAMUMKTG 322Christina KanSpring

MKTG 322 Lecture Notes - Lecture 6: Instant Coffee, Diedrich Coffee, Flops

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2 Mar 2017
2
It"s not just our own attitudes, but also other people"s attitudes that makes decisions. People find it to be tastier than long drip coffee, research d
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TAMUMKTG 322Christina KanSpring

MKTG 322 Chapter Notes - Chapter 3: Marketing Mix, Ageplay, Beer Measurement

OC50579214 Page
27 Feb 2017
2
Before something can affect consumers, they must be exposed to it. Exposure process by which consumer comes in physical contact with stimulus. Marketin
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TAMUMKTG 322Christina KanSpring

MKTG 322 Lecture Notes - Lecture 4: Hotels.Com, Uptodate, Vending Machine

OC5057923 Page
23 Feb 2017
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Differential effect of brand knowledge between brand awareness and brand image. Brands mean more than just the product it is associated with. Think of
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TAMUMKTG 322Christina KanSpring

MKTG 322 Lecture Notes - Lecture 3: Long-Term Memory, Explicit Memory, Sensory Memory

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21 Feb 2017
0
If you do process it, it gets worked into long-term memory. Elaboration thinking about info and relating it to things you already know: when you connec
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TAMUMKTG 322Christina KanSpring

MKTG 322 Lecture Notes - Lecture 2: Peripheral Vision, Absolute Threshold, Railways Act 1921

OC5057926 Page
15 Feb 2017
3
Create content people actually want to pay attention and share. O(cid:373)eti(cid:373)es people do(cid:374)"t al(cid:449)a(cid:455)s (cid:449)a(cid:374
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TAMUMKTG 322Christina KanSpring

MKTG 322 Lecture Notes - Lecture 1: Gie, Ikea, Targeted Advertising

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14 Feb 2017
1
First o(cid:374)es (cid:455)ou thi(cid:374)k of (cid:449)he(cid:374) (cid:455)ou thi(cid:374)k of (cid:862)(cid:272)o(cid:373)puters(cid:863) ex) apple
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TAMUKINE 223Strong MichelleSpring

[KINE 223] - Midterm Exam Guide - Ultimate 38 pages long Study Guide!

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7 Feb 2017
4
Not all scientific studies are created equal david h. schwartz. Dietary/medical info: studies w/ animals or cells can point to areas of more research,
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TAMUMKTG 347Akshaya SreenivasanSpring

[MKTG 347] - Midterm Exam Guide - Everything you need to know! (36 pages long)

OC50579236 Page
7 Feb 2017
1
Applying trustworthiness: must also find source believable, trustworthy public figures hesitate to endorse products because potential to reputation and
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TAMUMKTG 322Christina KanSpring

[MKTG 322] - Midterm Exam Guide - Everything you need to know! (67 pages long)

OC50579267 Page
7 Feb 2017
4
To process information, make effort, buy a product. Like a girl always (#2: self-confidence, self-esteem. Most expensive commercial spots, but never ac
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TAMUMKTG 322Christina KanSpring

MKTG 322 Chapter 7: Chapter 7

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7 Feb 2017
1
Decision process generally begins when cons ids consumption problem that needs to be solved (need new car, like some new clothes) Problem recognition p
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TAMUMKTG 322Christina KanSpring

MKTG 322 Lecture Notes - Lecture 6: Hand Washing, Expensive Taste, Laundry Detergent

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6 Feb 2017
1
Evaluate low-income segment of consumers in northeast. Omo most expensive one, has the strongest ingredients, premium quality, In brazil, in laundry de
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TAMUMKTG 322Christina KanSpring

MKTG 322 Chapter Notes - Chapter 2: Pleasure, Goal Setting, Eval

OC50579215 Page
6 Feb 2017
2
Motivation an inner state of arousal that provides energy needed to achieve a goal. Motivated cons is energized, ready, and willing to engage in a goal
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TAMUMKTG 322Christina KanSpring

MKTG 322 Chapter 4: Pages 111-114

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4 Feb 2017
1
Various associations with each objects and people around consumers. Have natural tendency to group these together in categories that share certain char
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TAMUMKTG 322Christina KanSpring

MKTG 322 Chapter Notes - Chapter 4: Sensory Memory, Ath, Huor

OC5057925 Page
4 Feb 2017
2
Consumer memory persistence of learning over time via the storage and retrieval of information, either consciously or unconsciously. Retrieval process
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TAMUMKTG 322Christina KanSpring

MKTG 322 Lecture Notes - Lecture 5: Petsmart, Pet Adoption, Napkin Ring

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2 Feb 2017
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TAMUMKTG 347Akshaya SreenivasanSpring

MKTG 347 Chapter Notes - Chapter 7: Dagmar Marketing, Diminishing Returns, Direct Marketing

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1 Feb 2017
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Large companies have employed their own hierarchies, referring to them as purchase funnels. Used as planning guide to move consumers from awareness to
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TAMUMKTG 322Christina KanSpring

MKTG 322 Lecture 4: Lecture 4

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30 Jan 2017
3
Ex) shoe customization, wanted exact aggie colors, went to new balance to customize. Don"t make all products like this because it"s harder to mass prod
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TAMUMKTG 322Christina KanSpring

MKTG 322 Chapter Notes - Chapter 1: Consumer Behaviour, Panera Bread, Debit Card

OC50579215 Page
28 Jan 2017
1
Designed to bring real food to people in environments that engage them. Emphasizes wholesome quality of its artisanal breads, salads, sandwiches, and s
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TAMUMKTG 322Christina KanSpring

MKTG 322 Lecture Notes - Lecture 3: Iphone 7, Self-Actualization, Tums

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25 Jan 2017
0
To process information, make effort, buy a product. Like a girl always (#2: self-confidence, self-esteem. Most expensive commercial spots, but never ac
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TAMUARTS 210howardeilersSpring

ARTS 210 Lecture Notes - Lecture 3: Academy Of Management, Macos

OC5057922 Page
25 Jan 2017
0
If you have background white, make sure the overlays are black. Will default to 2 columns 2 rows, we want it as 4 rows 6 columns. In header put name, a
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TAMUKINE 223Strong MichelleSpring

KINE 223 Final: Study Guide

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24 Jan 2017
5
Not all scientific studies are created equal david h. schwartz. Dietary/medical info: studies w/ animals or cells can point to areas of more research,
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TAMUTHAR 201Quackenbush AnneSpring

THAR 201 Study Guide - Midterm Guide: Century Child, Japanese Writing System, Zaju

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24 Jan 2017
1
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TAMUARTS 210howardeilersSpring

ARTS 210 Lecture Notes - Lecture 2: Motion Blur, Raw Image Format, International Organization For Standardization

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24 Jan 2017
0
If action is coming towards you, can stop action (keep background clear) compared to where if the action were coming by you. Move camera as action doer
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TAMUMKTG 347Akshaya SreenivasanSpring

MKTG 347 Chapter Notes - Chapter 6: Syncom, Rational Basis Review, John Schnatter

OC50579212 Page
23 Jan 2017
4
Applying trustworthiness: must also find source believable, trustworthy public figures hesitate to endorse products because potential to reputation and
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TAMUMKTG 347Akshaya SreenivasanSpring

MKTG 347 Lecture 1: Lecture 1

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23 Jan 2017
2
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TAMUPSYC 107Edens PamelaFall

PSYC 107 Chapter Notes - Chapter 4 Pages 59-72: Heredity, Epigenetics, Twin

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18 Sep 2015
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TAMUMUSC 201Laurine MarlowFall

MUSC 201 Chapter Notes - Chapter 3: Francesco Landini, Melisma, Ballata

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17 Sep 2015
164
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TAMUMUSC 201Laurine MarlowFall

MUSC 201 Chapter Notes - Chapter 2: Duple And Quadruple Metre, Indigenous Music Of North America, Vocable

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17 Sep 2015
58
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TAMUMUSC 201Laurine MarlowFall

MUSC 201 Chapter Notes - Chapter 1: Hildegard Of Bingen, Melisma, Standard Scale

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17 Sep 2015
73
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TAMUPSYC 107Edens PamelaFall

PSYC 107 Chapter Notes - Chapter Appendix A: Central Tendency, Standard Deviation, Longitudinal Study

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16 Sep 2015
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TAMUPSYC 107Edens PamelaFall

PSYC 107 Chapter Notes - Chapter 2 Pages 50-59: Phaseolus Lunatus, Nucleus Accumbens, Binge Eating

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16 Sep 2015
43
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TAMUPSYC 107Edens PamelaFall

PSYC 107 Chapter Notes - Chapter 2 Pages 41-50: Blood Sugar, Thalamus, Outlast

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15 Sep 2015
34
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TAMUPSYC 107Edens PamelaFall

PSYC 107 Chapter Notes - Chapter 2 Pages 35-41: Myelin, Multiple Sclerosis, Reuptake

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15 Sep 2015
18
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