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University of Toronto Scarborough

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UTSCMGTA02H3Chris BovairdWinter

MGTA02H3 Lecture Notes - Business Analysis, Brand Equity, Brand Loyalty

OC541235 Page
12 Apr 2013
19
Features: the qualities, both tangible and intangible, that a company builds into its products. To attract buyers, features also must provide benefits:
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UTSCGASB05H3Ruoyun BaiFall

Communications arm of empires.docx

OC541239 Page
20 Nov 2012
33
Communications arm of empire a historical overview. Main point: international communication networks have developed largely in response to, and at the
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