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YORKMGMT 3100Peter Mac DonaldSpring

MGMT 3100 Lecture Notes - Lecture 1: List Of Fables Characters, Corporate Social Responsibility, Legal Certainty

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22 Jan 2018
0
How do we define law: sets basic standards of behaviour that are enforced by government and also by individuals and groups with the help of the governm
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YORKMKTG 3100Marshall RiceWinter

MKTG 3100- Final Exam Guide - Comprehensive Notes for the exam ( 55 pages long!)

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5 Dec 2017
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Processing of gathering info to create awareness of how potential customers will react to a business"s g+s. Mr is done all the time; talking to custome
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YORKMKTG 3100Marshall RiceWinter

MKTG 3100- Midterm Exam Guide - Comprehensive Notes for the exam ( 55 pages long!)

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11 Oct 2017
0
Processing of gathering info to create awareness of how potential customers will react to a business"s g+s. Mr is done all the time; talking to custome
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YORKMKTG 3100Marshall RiceWinter

MKTG 3100 Lecture Notes - Lecture 10: Pie Chart, Central Tendency, Netflix

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3 Apr 2017
0
Netflix business problem: we need to do this, we need to do that all about loyalty. The number in the middle of an ordered sequence. May not take into
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YORKMKTG 3100Marshall RiceWinter

MKTG 3100 Lecture Notes - Lecture 8: Contingency Table, Regression Analysis, Second Cup

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3 Apr 2017
0
Error, liability, validity, testing hypothesis, type 1 and 2 error. Tabulation: 2 different types: frequency and cross tabulation. Use best practices w
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YORKMKTG 3100Marshall RiceWinter

MKTG 3100 Study Guide - Midterm Guide: Sampling Frame, Semantic Differential, Qualitative Marketing Research

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3 Apr 2017
0
Questionnaire design basics, levels of measurement, closed vs open ended questions. Types of scales (semantic differential, itemized, likert, stapel, g
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YORKMKTG 3100Marshall RiceWinter

MKTG 3100 Lecture Notes - Lecture 4: Nonprobability Sampling, Sampling Frame, Multidimensional Scaling

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3 Apr 2017
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Differentiation b/w: response scales (like a liked scale use to capture data) and scaling (measurement of a concept ex: loyalty, can have several scale
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YORKMKTG 3100Marshall RiceWinter

MKTG 3100 Lecture Notes - Lecture 2: Multidimensional Scaling, Data Quality, Semantic Differential

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3 Apr 2017
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YORKMKTG 3100Marshall RiceWinter

MKTG 3100 Lecture Notes - Lecture 1: Customer Survey, Unstructured Data, Sample Size Determination

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3 Apr 2017
0
Processing of gathering info to create awareness of how potential customers will react to a business"s g+s. Mr is done all the time; talking to custome
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YORKMKTG 3100Marshall RiceWinter

MKTG 3100 Lecture Notes - Lecture 2: Convenience Store, Diminishing Returns, Multiple Choice

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3 Apr 2017
0
Nature, role, importance of market research and who uses it. Differentiating b/w 3 types of research design: descriptive, explanatory, Construct it to
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YORKMKTG 3100Marshall RiceWinter

MKTG 3100 Lecture Notes - Lecture 1: Qualitative Property, Marketing Mix, Vise

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3 Apr 2017
0
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YORKMKTG 3100Marshall RiceWinter

MKTG 3100 Lecture Notes - Lecture 10: Pie Chart, Central Tendency, Netflix

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3 Apr 2017
0
Netflix business problem: we need to do this, we need to do that all about loyalty. The number in the middle of an ordered sequence. May not take into
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YORKORGS 2010Marshall WalkerFall

ORGS 2010 Lecture Notes - Lecture 1: Ivory Tower, Happy Hour, Feedback

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16 Dec 2016
0
What to do before class: read textbook, discussion questions, read case and discussion question per class. Business unit: lines of business general man
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YORKORGS 2010Marshall WalkerFall

ORGS 2010 Study Guide - Midterm Guide: Salomon Brothers, Chronic Condition, Outstanding Records

OC54484229 Page
16 Dec 2016
1
An organization is a structured social system made of groups and individuals working together to meet goals. They are open systems: self sustaining sys
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YORKORGS 2010Marshall WalkerFall

ORGS 2010 Chapter Notes - Chapter 1-6: Organizational Culture, John Gutfreund, Money Supply

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16 Dec 2016
0
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