OC59490

OC59490

Ryerson University

18Uploads
0Likes
0Blog Articles
All Activity
Uploads (18)
Blog Articles (0)
Homework Help (0)
RYERSONGMS 522Helene MooreWinter

GMS 522 Lecture Notes - Lecture 2: High-Context And Low-Context Cultures, Cultural Literacy, Individualism

OC594903 Page
24 Apr 2013
28
Marketers must understand what drives consumer behaviour in different markets. Cultural literacy means the marketer has acquired enough detailed knowle
View Document
RYERSONGMS 522Helene MooreWinter

GMS 522 Lecture Notes - Cultural Homogenization, Global Marketing, Westphalian Sovereignty

OC594902 Page
24 Apr 2013
78
Textbook definition: the coordination, and integration of marketing activities across multiple country markets. Recognition that foreign and domestic m
View Document
RYERSONPCS 181Margaret BuckbyWinter

PCS 181 Lecture Notes - Quasar, Angular Diameter

OC594903 Page
13 Apr 2013
60
Similarly, 3c48 quasars are known and all are extremely red-shifted. What is the distance to 3c273: d= vr/ho d= (4. 8*10^4km/s)/(75km/s/mpc) d= 640mpc
View Document
RYERSONPCS 181Margaret BuckbyWinter

PCS 181 Lecture Notes - Big Bang, Wilkinson Microwave Anisotropy Probe, Local Group

OC594903 Page
13 Apr 2013
38
The inflation process is never ending and other big bangs arise from the infinite vacuum to produce other universes. The multiverse is the set of all u
View Document
RYERSONPCS 181Margaret BuckbyWinter

PCS 181 Lecture Notes - Galaxy Rotation Curve, Vera Rubin, Cyclic Model

OC594903 Page
13 Apr 2013
46
Future of a closed or oscillating universe: the expansion phase = statements 1-5, at some unknown future time, re-contraction begins. The number of bla
View Document
RYERSONPCS 181Margaret BuckbyWinter

PCS 181 Lecture Notes - Cosmic Microwave Background, Cosmic Background Explorer, Cosmological Principle

OC594904 Page
13 Apr 2013
18
All galaxies are red shifted and are receding from us. Radial velocity of a galaxy is directly proportional to distance. Ho = vr/d: the universe is exp
View Document
RYERSONPCS 181Margaret BuckbyWinter

PCS 181 Lecture Notes - Radial Velocity, Parsec, Vir Chakra

OC594902 Page
13 Apr 2013
32
The spectral line is = 656. 2850nm in the lab (red line) The same line (in the spectrum of regulus is = 656. 2927nm) The regulus is longer than in the
View Document
RYERSONPCS 181Margaret BuckbyWinter

PCS 181 Lecture Notes - Dominant Wavelength, Nanometre, Emission Spectrum

OC594903 Page
13 Apr 2013
35
Red light = 700nm = 700*10^-9m = 7*10^-7. Violet light = 400nm = 400*10^-9 = 4*10^-7. Photons: bundles of energy-light as a particle. Wave-particle dua
View Document
RYERSONGMS 522Helene MooreWinter

GMS 522 Chapter Notes -Experience Curve Effects, Marketing Mix, Overproduction

OC594905 Page
21 Mar 2013
40
The profit advantage: international sales perceived by firms to be a potential source of higher profit margins or of additional profits. However, actua
View Document
RYERSONGMS 522Helene MooreWinter

GMS 522 Chapter Notes -Marketing Effectiveness, Data Analysis, Qualitative Property

OC594904 Page
21 Mar 2013
45
The function that links the consumer, customer and the public to the marketer through information information used to identify and define marketing opp
View Document
RYERSONGMS 522Helene MooreWinter

GMS 522 week 5.docx

OC594902 Page
27 Feb 2013
35
Political and legal circumstances in the home country. Political and legal circumstances in the host country. Bilateral and multilateral agreements, tr
View Document
RYERSONGMS 522Helene MooreWinter

GMS 522 Lecture Notes - Lecture 4: Big Mac Index, World Economy, Infant Mortality

OC594902 Page
27 Feb 2013
24
The evaluation of economic variables that relate to the actual size and nature of the market(s) The analysis should utilize a wide range of economic cr
View Document
RYERSONGMS 522Helene MooreWinter

GMS 522 Lecture Notes - Lecture 3: International Monetary Fund, Uruguay Round, Umbrella Organization

OC594904 Page
27 Feb 2013
25
The most efficient producer of a certain product. How to allocate resources to produce certain product. Should produce the product that it"s best at ma
View Document
RYERSONMKT 100Anthony FrancescucciFall

MKT 100 Study Guide - Final Guide: Advertising Mail, Sales Promotion, Personal Selling

OC594905 Page
3 Dec 2012
29
More expensive than other forms of promotion. Salesperson helps add value which makes the extra expense worthwhile. Aimed at both end users as well as
View Document
RYERSONMKT 100Anthony FrancescucciFall

MKT 100 Lecture Notes - Monopolistic Competition, The Home Depot, Marketing Mix

OC594906 Page
19 Nov 2012
26
Prices can be too low or too high. Price is usually ranked as one of the most important factors in a purchase decision. Price is the only element of th
View Document
RYERSONMKT 100Anthony FrancescucciFall

MKT 100 Lecture Notes - Fabric Softener, Banana Republic, Product Classification

OC594904 Page
7 Nov 2012
27
Helps manage risk through diversity (problem with one product, fallback with second) Product adoption cycle: innovators: risk-takers, not price sensiti
View Document
RYERSONGMS 401Kirk BaileyFall

GMS 401 Lecture Notes - Standard Deviation, Bathtub Curve, Exponential Distribution

OC594904 Page
14 Oct 2012
42
Therefore one or more fail . 916 of the time (1-. 084) Use redundant backup components (cheaper and more expensive) ex: spare tire on car. Backup with
View Document
RYERSONQMS 102Jason ChanFall

QMS 102 Lecture Notes - Ogive, Histogram, Categorical Variable

OC594904 Page
13 Oct 2012
100
Variable characteristic of an item or an individual (eg. plane trip in 6 months yes or no?) Population entire group that you are concerned about (eg. s
View Document