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University of Toronto St. George

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UTSCMGMC11H3Bill Mc ConkeyWinter

Chapter 2 Notes for Keller's Strategic Brand Management

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11 Apr 2011
181
Motivation for customer-based brand equity model: marketers know strong brands are important but aren"t always sure how to build one, cbbe model was de
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UTSCMGMC11H3Bill Mc ConkeyWinter

MGMC11H3 Chapter Notes - Chapter 1: Competitive Advantage

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11 Apr 2011
265
What is a brand: american marketing association"s definition: What distinguishes a brand from a commodity gives it equity - the sum total of consumer p
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UTSCMGEB02H3Ian ParkerFall

Lecture 21

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9 Dec 2010
50
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UTSCMGEB02H3Ian ParkerFall

Lecture 20

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9 Dec 2010
45
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UTSCMGEB02H3Ian ParkerFall

Lecture 19

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9 Dec 2010
71
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UTSCMGEB02H3Ian ParkerFall

Lecture 18

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9 Dec 2010
41
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UTSCMGEB02H3Ian ParkerFall

Lecture 17

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16 Nov 2010
36
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UTSCMGEB11H3Victor YuFall

Lecture 9 - Part 2

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13 Nov 2010
27
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UTSCMGEB11H3Victor YuFall

Lecture 9 - Part 1

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13 Nov 2010
28
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UTSCMGEB11H3Victor YuFall

Lecture 7 - Part 2

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13 Nov 2010
26
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UTSCMGEB11H3Victor YuFall

Lecture 7 - Part 1

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13 Nov 2010
32
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UTSCMGEB11H3Victor YuFall

Lecture 8

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13 Nov 2010
30
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UTSCMGEB11H3Victor YuFall

Lecture 6

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13 Nov 2010
33
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UTSCMGEB02H3Ian ParkerFall

Lecture 16

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11 Nov 2010
43
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UTSCMGEB11H3Victor YuFall

Lecture 5

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9 Nov 2010
31
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UTSCMGEB11H3Victor YuFall

Lecture 4

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9 Nov 2010
32
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UTSCMGEB11H3Victor YuFall

Lecture 3

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9 Nov 2010
28
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UTSCMGEB11H3Victor YuFall

Lecture 2

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9 Nov 2010
40
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UTSCMGEB11H3Victor YuFall

Lecture 1

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9 Nov 2010
43
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UTSCMGEB02H3Ian ParkerFall

Lecture 15

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9 Nov 2010
40
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UTSCMGEB02H3Ian ParkerFall

Lecture 14

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8 Nov 2010
37
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UTSCMGEB02H3Ian ParkerFall

Lecture 13

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7 Nov 2010
41
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UTSCMGEB02H3Ian ParkerFall

Lecture 12 (It is mislabeled as Lecture 11)

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7 Nov 2010
32
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UTSCMGEB02H3Ian ParkerFall

Lecture 11 (It is mislabeled as Lecture 10)

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7 Nov 2010
37
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UTSCMGEB02H3Ian ParkerFall

Lecture 10

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7 Nov 2010
45
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UTSCMGEB02H3Ian ParkerFall

Lecture 9

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7 Nov 2010
45
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UTSCMGEB02H3Ian ParkerFall

Lecture 8

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7 Nov 2010
45
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UTSCMGEB02H3Ian ParkerFall

Lecture 7

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7 Nov 2010
42
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UTSCMGEB02H3Ian ParkerFall

Lecture 6

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7 Nov 2010
41
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UTSCMGEB02H3Ian ParkerFall

Lecture 5

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7 Nov 2010
44
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UTSCMGEB02H3Ian ParkerFall

Lecture 4

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7 Nov 2010
57
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UTSCMGEB02H3Ian ParkerFall

Lecture 3

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7 Nov 2010
82
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