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YORKMKTG 4560Detlev ZwickFall

MKTG 4560 Lecture Notes - Lecture 4: Goldcorp

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7 Oct 2014
16
If you make it opt-in lose diversity in group. Get a group that has given you permission to track them group interested likely- track 1-on-1 adjust thi
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YORKMKTG 4560Detlev ZwickFall

How to do cases.pdf

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7 Oct 2014
21
Alternatives vs. symptoms; (ii) immediate problem vs. long-term problem. Internal analysis: strengths/weaknesses should be clearly distinguished accord
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YORKMKTG 4560Detlev ZwickFall

MKTG 4560 Chapter Notes -Nikeid, Sweatshop

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7 Oct 2014
38
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YORKMKTG 4560Detlev ZwickFall

MKTG 4560 Chapter Notes -Mobile Advertising

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7 Oct 2014
21
Pull" campaigns that effectively co-opt the customer into accepting messages and even bonding with the advertiser. Mobile devices such as smartphones a
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YORKMKTG 4560Detlev ZwickFall

MKTG 4560 Lecture Notes - Lecture 2: Findability, Demand Curve

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7 Oct 2014
21
Consumers were willing to trust marketers today, complete reversal consumers really. Need to incorporate the culture of the medium. Give directions on
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YORKMKTG 4150Arundhati BhattacharyyaFall

MKTG 4150 Lecture Notes - Microsoft Powerpoint

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7 Oct 2014
28
The presentation order will be determined by random lottery (november 27th and december. Your group will submit a two-page outline of your project prop
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YORKMKTG 4150Arundhati BhattacharyyaFall

MKTG 4150 Lecture Notes - Fast-Moving Consumer Goods, Relationship Marketing, Absolute Threshold

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7 Oct 2014
15
Fast moving consumer goods prices matter more than the brand. Cm if you don"t perceive that a meaning exists how will you consume it. 3 cpa attractiven
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YORKMKTG 4150Arundhati BhattacharyyaFall

MKTG 4150 Lecture Notes - Social Capital, Starbucks, Nutella

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7 Oct 2014
29
Roy sutherland: life lessons from an ad man. Solving problems by changing perceptions instead of reality. Spend differently with someone else"s money r
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YORKMKTG 4150Arundhati BhattacharyyaFall

Soap Excercise.pdf

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7 Oct 2014
20
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YORKMKTG 4150Arundhati BhattacharyyaFall

MKTG 4150 Lecture Notes - Subculture

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7 Oct 2014
19
Consumers consume meanings through the products that they chose (class 1) For meanings to be perceived, stimuli have to be sensed first (cut through th
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YORKMKTG 4150Arundhati BhattacharyyaFall

MKTG 4150 Chapter Notes - Chapter 5: Symbolic Interactionism, Social Comparison Theory, We Exist

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7 Oct 2014
19
We buy products to highlight/hide aspects of the self. Eastern and western cultures see the self as an inner private self and the outer public self. In
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YORKMKTG 4560Detlev ZwickFall

Unnatural Acts & The Rise of Mobile.pdf

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7 Oct 2014
22
A new law in cyberspace suggests that as desktop traffic growth and mobile adoption , predatory marketers increasingly need to monetize mobile traffic.
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YORKMKTG 4560Detlev ZwickFall

MKTG 4560 Chapter Notes -Web 2.0, Cognitive Surplus

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7 Oct 2014
16
Many organizations want to harness web 2. 0 internally. Web 2. 0 could be a way to unlock participation. Unless a number of success factors are present
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YORKMKTG 4560Detlev ZwickFall

MKTG 4560 Lecture Notes - Lecture 3: Pinterest, Big Data, Marketing Mix

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7 Oct 2014
13
What do you think the introduction of the hashtag on facebook does for a. Can look through hashtags to figure out how to market. As a marketer: allows
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YORKMKTG 4560Detlev ZwickFall

MKTG 4560 Lecture Notes - Marketing Mix

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7 Oct 2014
17
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YORKMKTG 4150Arundhati BhattacharyyaFall

Consumer Behaviour – Lecture 4.pdf

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7 Oct 2014
12
When would you research a low involvement product. Risk factors - changes in your life, own circumstances. Objects can help reinforce our identities, e
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YORKMKTG 4150Arundhati BhattacharyyaFall

Chapter 1.pdf

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7 Oct 2014
27
Psychographics: includes aspects of a person"s lifestyle, interests, attitudes, values, and personality. Both are important in many marketing applicati
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YORKMKTG 4150Arundhati BhattacharyyaFall

MKTG 4150 Chapter Notes - Chapter 6: Geodemography, Schizophrenia, Psychographic

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7 Oct 2014
21
Consumer behaviour on the couch: freudian theory. Freudian systems gratification (party animal of the mind) primary desire to maximize pleasure and avo
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YORKMKTG 4150Arundhati BhattacharyyaFall

Chapter 5 - The Self.pdf

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7 Oct 2014
21
We buy things to highlight or to hide different aspects of the self. The self concept refers to the beliefs a person holds about his/her own. Attribute
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YORKMKTG 4150Arundhati BhattacharyyaFall

MKTG 4150 Study Guide - Final Guide: Consumer Reports, Sensory Neuron, Gluten

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7 Oct 2014
39
Your final written report consists of four parts. Wall street journal, etc. , identify a current marketing issue related to a consumer product, service
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YORKMKTG 4150Arundhati BhattacharyyaFall

MKTG 4150 Lecture Notes - Brand Loyalty

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7 Oct 2014
21
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YORKMKTG 4150Arundhati BhattacharyyaFall

Group Idea.pdf

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7 Oct 2014
29
Increased use of credit cards, as opposed to cash. Your group will submit a two-page outline of your project proposal. Include brief discussions on the
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YORKMKTG 4150Arundhati BhattacharyyaFall

Chapter 2.pdf

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7 Oct 2014
16
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YORKMKTG 4150Arundhati BhattacharyyaFall

MKTG 4150 Chapter Notes - Chapter 3: Foodborne Illness, Classical Conditioning, Observational Learning

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7 Oct 2014
16
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YORKMKTG 3100Marshall RiceFall

MKTG 3100 Lecture Notes - Mouthwash, Bmw 600, Porsche 924

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7 Oct 2014
11
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YORKMKTG 3100Marshall RiceFall

MKTG 3100 Chapter Notes -Iphone 5, Web 2.0, Global Marketing

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7 Oct 2014
22
Apple: combining marketing research and technological innovation ipad sold 300k units on the first day; 1 million in 28 days; consumers watched. March
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YORKMKTG 3100Marshall RiceFall

MKTG 3100 Lecture Notes - Lecture 3: Operational Definition, Behavioural Sciences, Observational Error

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7 Oct 2014
25
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YORKMKTG 3100Marshall RiceFall

MKTG 3100 Lecture Notes - Lecture 2: Bachelor Of Business Administration, Car Rental, Prut

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7 Oct 2014
19
> readings discuss additional problems: double-barrelled questions, ambiguous words, implicit assumptions, idiosyncratic / wordy questions rules. Learn
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YORKMKTG 3100Marshall RiceFall

MKTG 3100 Lecture Notes - Lecture 3: Toronto Pearson International Airport, Bauer Hockey, Test Market

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7 Oct 2014
12
Sampling: the process of selecting respondents (objects) to participate in a research project. of (chronic) sampling problems. awareness common teach m
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YORKMKTG 3100Marshall RiceFall

MKTG 3100 Lecture Notes - Lecture 4: Confidence Interval, Sample Size Determination, Asics

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7 Oct 2014
11
> the respondent to participate in the study. Example: leaving survey on table at restaurant. > the interviewer or technique chooses the respondent by
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YORKMKTG 3100Marshall RiceFall

MKTG 3100 Lecture Notes - Lecture 2: Measuring Instrument

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7 Oct 2014
19
A good questionnaire should be clear and short so that more people will complete it. Steps: (1) content; (2) structure + wording; (3) sequence of quest
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YORKMUSI 1530Matt Vander WoudeSummer

Rock & Pop Notes.pdf

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21 Jul 2014
218
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YORKMUSI 1530Matt Vander WoudeSummer

MUSI 1530 Study Guide - Final Guide: Poor Little Fool, My Boy Lollipop, The Crew-Cuts

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21 Jul 2014
30
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YORKMUSI 1530Matt Vander WoudeSummer

MUSI 1530 Lecture Notes - Lux, Saxophone, Evangelicalism

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21 Jul 2014
30
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YORKMUSI 1530Matt Vander WoudeSummer

MUSI 1530 Lecture Notes - Poor Little Fool, Chubby Checker, River Deep – Mountain High

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21 Jul 2014
32
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YORKMUSI 1530Matt Vander WoudeSummer

MUSI 1530 Study Guide - Pete Escovedo, Twelve-Bar Blues, Duple And Quadruple Metre

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21 Jul 2014
32
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YORKMUSI 1530Matt Vander WoudeSummer

MUSI 1530 Lecture Notes - Vocoder

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21 Jul 2014
17
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YORKMUSI 1530Matt Vander WoudeSummer

FullNotes.pdf

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21 Jul 2014
14
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YORKMUSI 1530Matt Vander WoudeSummer

MUSI 1530 Study Guide - Worshipful Company Of Stationers And Newspaper Makers, Ostinato, Cash Flow

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21 Jul 2014
59
Music is composed on demand for financial gain. Music is diffused by mass media and well-organized distribution system. 1565: first spanish settlement,
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YORKMUSI 1530Matt Vander WoudeSummer

MUSI 1530 Lecture Notes - Anthology Of American Folk Music, Cuban Missile Crisis, October Crisis

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21 Jul 2014
22
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