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RYERSONGCM 350Art SetoFall

GCM 350 Lecture Notes - Lecture 2: Prepress, Vistaprint, Pension Fund

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21 Sep 2017
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RYERSONGCM 350Art SetoFall

GCM 350 Lecture Notes - Lecture 1: Chargeback, Sierra Entertainment, Disney'S Fastpass

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21 Sep 2017
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First meeting - present company proposal - capabilities, etc. Finally get a request for quotation (rfq: months and many calls before the first meeting
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RYERSONGCM 810Layal ShumanFall

GCM 810 Chapter Notes - Chapter 2: Maximum Exposure, Typography

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21 Sep 2017
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RYERSONGCM 810Layal ShumanFall

GCM 810 Chapter Notes - Chapter 1: Counterargument

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21 Sep 2017
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RYERSONGCM 810Layal ShumanFall

GCM 810 Lecture Notes - Lecture 2: Creative Problem-Solving, Communication Design

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21 Sep 2017
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Visual communication & graphic design: visual communication design: the action of conceiving, programming, projecting, and realizing visual communicati
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RYERSONGCM 810Layal ShumanFall

GCM 810 Lecture 1: Lecture 1

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21 Sep 2017
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Lecture 1: graphic design and art in graphic design as. What is (to) design: design is the human power of conceiving, planning, and making products tha
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RYERSONGCM 240Ian BaitzFall

GCM 240 Lecture Notes - Lecture 2: Grammage

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19 Dec 2016
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Paper is the largest portion of the printed product: more than ink. Paper is important in design perspective to provide impact: colour, finish, transpa
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RYERSONMKT 300Armand GervaisFall

MKT 300 Lecture Notes - Lecture 5: Blue Ocean Strategy, Apple Watch, Coca-Cola Cherry

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19 Dec 2016
3
Alig(cid:374) the (cid:449)hole syste(cid:373) of a fir(cid:373)"s a(cid:272)ti(cid:448)ities i(cid:374) pursuit of differe(cid:374)tiatio(cid:374) On
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RYERSONMKT 300Armand GervaisFall

MKT 300 Lecture Notes - Lecture 7: Pets.Com, Relationship Marketing

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19 Dec 2016
2
There has been a big shift between acquisition marketing to retention relationship marketing. It is 10x more expensive to gain a customer than to retai
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RYERSONMKT 300Armand GervaisFall

MKT 300 Lecture Notes - Lecture 6: List Of Students At South Park Elementary

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19 Dec 2016
3
Quality (priced higher better quality but is this always true?) The way we want to position ourselves. To make it perceived as luxury or value. Origina
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RYERSONGCM 250Art SetoFall

GCM 250 Lecture Notes - Lecture 11: Tackifier, Bookbinding, Diluent

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19 Dec 2016
1
Book quality of a perfect binded book is durable. Perfect binding production is much faster than case bound books. There are four raw materials in hot
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RYERSONGCM 250Art SetoFall

GCM 250 Lecture Notes - Lecture 2: Polyurethane, Die Grinder, Toner

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18 Dec 2016
2
Folding knife gets pushed down between the rollers and folds the sheet. Not sensitive to extreme paper weights and thicknesses. Average to low make-rea
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RYERSONGCM 250Art SetoFall

GCM 250 Lecture Notes - Lecture 1: Foil Stamping, Bookbinding, Accordion

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18 Dec 2016
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RYERSONMKT 300Armand GervaisFall

MKT 300 Chapter Notes - Chapter 13: Google Search, Google Analytics, Click-Through Rate

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18 Dec 2016
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RYERSONMKT 300Armand GervaisFall

MKT 300 Chapter Notes - Chapter 12: Loyalty Program, Program Management

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18 Dec 2016
4
In recent years, there have been an increase in the number of people participating in loyalty programs. Competitors are implementing their own, individ
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RYERSONGCM 230Gillian MothersillFall

GCM 230 Chapter Notes - Chapter 4: Typesetting, Birmingham Set, Typography

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18 Dec 2016
5
O(cid:373)e (cid:272)riti(cid:272)s (cid:271)elie(cid:448)ed basker(cid:448)ille"s type desig(cid:374)s (cid:449)ere bad for the eyes. First trained as
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RYERSONGCM 230Gillian MothersillFall

GCM 230 Chapter Notes - Chapter 8: Serif, Contrast Ratio, Visual Impairment

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18 Dec 2016
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Selection of type should be different for print and web: print: serif, black, web: sans-serif, grey. There is no strict rules for selecting the best ty
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RYERSONGCM 230Gillian MothersillFall

GCM 230 Chapter Notes - Chapter 3: Serif, Gill Sans, Blackletter

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18 Dec 2016
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Typefaces are classified as: serifs, sans-serif, scripts, and decorative. The a(cid:454)is is in(cid:272)lined to the left (cid:894)8:00 and 2:00 o"(ci
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RYERSONGCM 230Gillian MothersillFall

GCM 230 Chapter Notes - Chapter 2: Gill Sans, Cap Height, Wayfinding

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18 Dec 2016
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RYERSONGCM 230Gillian MothersillFall

GCM 230 Chapter Notes - Chapter 5: Candara, Entasis, Ogee

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18 Dec 2016
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RYERSONGCM 230Gillian MothersillFall

GCM 230 Chapter Notes - Chapter 7: Aldus Manutius, Robert Granjon, Electrotyping

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18 Dec 2016
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Large number of faces are designed to imitate handwriting. In 17th and 18th century, scripts were written with a steel pen while the modern scripts use
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RYERSONGCM 230Gillian MothersillFall

GCM 230 Chapter Notes - Chapter 6: Matthew Carter, Script Typeface, Postage Stamp

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18 Dec 2016
2
Matthew carter: most widely read man and most significant designer of type in america. He designed type for magazines such as times, newsweek, and nati
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RYERSONGCM 230Gillian MothersillFall

GCM 230 Lecture Notes - Lecture 8: Cap Height, Electronic Publishing, E-Book

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18 Dec 2016
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The objective of copyfitting is a statement of typographic format. You are working with an author and have just been given a manuscript of. Your publis
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RYERSONGCM 230Gillian MothersillFall

GCM 230 Lecture Notes - Lecture 5: Beatrice Warde, Serif, Typography

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18 Dec 2016
1
Newsprint, bond, coated or uncoated stock, fabric, plastic, car wraps, billboards, web, apps, cellphone o/s: current trends. La(cid:271) serifs, (cid:8
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RYERSONGCM 230Gillian MothersillFall

GCM 230 Lecture Notes - Lecture 9: Horse Racing

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18 Dec 2016
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RYERSONGCM 230Gillian MothersillFall

GCM 230 Lecture Notes - Lecture 7: Cap Height, Small Caps, Adobe Indesign

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18 Dec 2016
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Running head: to distinguish editorial pages from advertising pages. Lead-in/kick-in: helps lead audience into the text. Small caps: 70% of the cap hei
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RYERSONGCM 230Gillian MothersillFall

GCM 230 Lecture Notes - Lecture 6: Serif, Blackletter

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18 Dec 2016
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Script typefaces are based on the forms made with a flexible brush or pen and often have varied strokes reminiscent of handwriting: script typefaces ar
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RYERSONGCM 240Ian BaitzFall

GCM 240 Chapter Notes - Chapter 18: Sustainable Forest Management, Ecosystem Services

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18 Dec 2016
1
Respondents believe the main reason that companies are going digital is that is that it is cost saving. Many prefer paper-based communications over dig
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RYERSONGCM 240Ian BaitzFall

GCM 240 Chapter Notes - Chapter 17: Paper Size, Coated Paper, Business Card

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18 Dec 2016
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Paper with heavier weights is used for projects that will be handled. Business cards and postcards are printed on heavier stocks. Letterheads, posters,
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RYERSONGCM 240Ian BaitzFall

GCM 240 Chapter Notes - Chapter 16: Solid Ink, Pantone, Coated Paper

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18 Dec 2016
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Measure of printing quality, more dots = greater detail. Lighter papers print with lower dpi due to bleed. Laser printers or higher quality glossy pape
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RYERSONGCM 240Ian BaitzFall

GCM 240 Lecture Notes - Lecture 11: Print Job

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17 Dec 2016
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RYERSONGCM 240Ian BaitzFall

GCM 240 Lecture Notes - Lecture 10: Prepress, Relief Printing, Surface Tension

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17 Dec 2016
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Non-i(cid:373)age area: does(cid:374)"t pri(cid:374)t, accepts water (cid:894)hydrophilic(cid:895) Purpose: to keep non-image areas of the plate clean
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RYERSONGCM 240Ian BaitzFall

GCM 240 Lecture Notes - Lecture 12: Financial Times, Greenwashing, Sustainable Forestry Initiative

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17 Dec 2016
1
The rates of renewable resource harvest, pollution creating, and non- renewable resource depletion that can be continued indefinitely (thwink. org) The
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RYERSONGCM 250Art SetoFall

GCM 250 Lecture Notes - Lecture 10: Bookbinding, Signature Block

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17 Dec 2016
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RYERSONGCM 250Art SetoFall

GCM 250 Lecture 9: GCM250-Lec9

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17 Dec 2016
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Valore is not good for high quality, high quantity jobs. High-end machines are bigger, faster, and has automation. Modular designed: has the minimum am
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RYERSONGCM 250Art SetoFall

GCM 250 Chapter Notes - Chapter 8: Buckling

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17 Dec 2016
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Takes place in gathering machines integrated with wire saddle-stitching units and trimmers for three-side trim. Consist of folded sheet feeders, block
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RYERSONGCM 250Art SetoFall

GCM 250 Chapter Notes - Chapter 9: Polypropylene

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17 Dec 2016
1
Folded sheets are deposited in temporary storage to: store sheets until all printed and folded sheets are available for gathering, break off the produc
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RYERSONGCM 250Art SetoFall

GCM 250 Chapter Notes - Chapter 10: Polyvinyl Acetate, Polyurethane, Viscosity

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17 Dec 2016
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Perfecting binding is the dominant binding process in industrial book and brochure production. Same productivity rate as gathering and trimming. Princi
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RYERSONGCM 250Art SetoFall

GCM 250 Chapter Notes - Chapter 7: Stacker

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17 Dec 2016
2
Assembling: the production of a specific sequence of folded sheets, leafs, or webs into a loosely jointed block. Two principles of assembling sheets in
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RYERSONCHY 183Monica SauerFall

CHY 183 Chapter Notes - Chapter 17: Toner, Fax, Nondestructive Testing

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17 Dec 2016
1
Questioned document: any object with handwriting or print whose source or authenticity is in doubt. Gathering documents of known authorship or origin i
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