OC919915

1978 fcc reallocates tv channels for cellular. Gsm - global system for mobile communication. 1956 consent decree forced at&t to license patents. 1984 a

Survey history, growth and structure of technological systems underpinning media landscape. Asynchronous communication = time shifting, distributed acr

Projects agency network when the internet was originally developed to continue weapons research at livermore. A computer network using tcp/ip to transm

1978 fcc reallocates tv channels for cellular. Gsm - global system for mobile communication. 1956 consent decree forced at&t to license patents. 1984 a

Every net citizen is a publisher as well as a consumer of information. (rheingold, 1997) Birth/growth of computers and internet linked to military comp

1925 jenkins (usa)/logie baird (uk) first transmission. Tv spectrum: tv channels are arranged so that each is 6 mhz wide. Fm radio is tucked in between

How radio tech changes impact the radio industry. New technologies impact on ownership patterns and control. 1905 fessenden invents continuous wave voi

Story time in an age of new media. Video about it"s a book by lane smith. What does this book say about new media: interconnectivity between digital me

Lots of information flow that us is not even apart of. Media black-out leads demonstrators to old school media (fax & dial-up modems) An interconnected

Last student presentation from thursday iphone cameras kills digital markets with single shot. A promise to streamline things for the everyday man . Me

Theory provides insights into how various ideas & relationship impact upon society. Analyzing complex ideas learn to apply the to everyday media events

Symbolic process in which communication try to convince other people to change their own attitudes or behaviors regarding an issues through the transmi

Apply media theory to specific case study and reflect on how would be interpreted in light of theory. Baudrillard idea of simulation: the gulf war did

Communication is systematically distorted through language and cultural frames: semiotics study of signs and symbols. Media texts contains signs/symbol

University of birmingham uk (1964 to 2002: center for contemporary cultural studies (cccs) Innovative methods: interviews and focus groups with ordinar

To media conglomerates: disney, time warner/comcast, newscorp/21st century fox. Political economy examines how media ownership and control influences m

Theoretical approaches: mass culture theory, media effects, media. Schools of theory: propaganda studies, toronto school, frankfurt school. Compare & c

Race as a social sorter, biological distinction: racism develops by pseudo-scientific doctrines of biological difference. Race & ethnicity as represent

Encoding (creating text) & decoding (audience reading) are limited by social and communication conventions: communication is systematically distorted.

Compare and contrast: mass culture theory 1. 0 vs mass. Core ideas/values: mc1: concern for elite culture shaping development of civilization, mc2: con

Social network analysis: is an approach and set of techniques used to study the exchange of resources among actors such as individuals, groups, or orga

Theoretical approaches: mass culture theory, media effects, medium theory, Schools of theory: propaganda studies, toronto school, frankfurt school, Med

Background/history: who drafted this theory, key theoretical approach, why/what purpose. Analysis of reading: key arguments and ideas about theory. Bri

New media as contrast with older, mass media. Old media: media space as static space, linear form dominant, window provide window on the world. New med

Theory provides insights into how various ideas & relationship impact upon society. Analyzing complex ideas learn to apply the to everyday media events

Chapter 3: attitudes: focusing on: what they are, where they come from and how we think about their structure". Part one: defines/discusses the compone

Re-cap cognitive dissonance / finish dissonance and persuasion. Chapter 8: source factors: today: beginning with charisma authority, tuesday: credibili

Normative theories of ethics in perloff and the present approach. The role of receivers/persuadees: reasoned skepticism, balancing between extremes, yo

Yale attitude change approach: persuasion requires learning . Comprehend, learn and remember: you are not a sponge that takes in all persuasion, but yo

Yale attitude change approach : explanations focused on learning and motivation, figure 7. 1 page 181 learning plays a role on the formation of attitud

Tuesday: chapter 14 & the greene article (on ecampus) Theory: repeated exposure to a neutral stimulus come to evaluate it more favorably. We don"t alwa

Re-capping 3 perspectives on attitude structure from last class. Chapter 5: functional theory, reasoned action model, accessibility theory, expectancy

Authority: not something you have, but it comes from your standing in the social structure. Early socialization: we are socialized to obey authority an

Part 2: interpersonal methods/strategies/research: foot in the door. When second request is natural continuation : not when . Requests follow too close

Election-check in : thinking about the final campaign ads in light of swigger. People do not approach cg with a blank slate rather they define a situat