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Problem

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Textbook Expert
Textbook ExpertVerified Tutor
27 Oct 2021

Given information

Achieving an acceptable survey response rate is important because too low a figure can give rise to sampling bias, particularly if the number of nonresponses is unequal among survey respondents.

 

Step-by-step explanation

Step 1.

When a large number of people refuse to participate, then the sample may not have the same characteristics as the population. Perhaps the majority of people willing to participate are doing so because they feel strongly about the subject of the survey.

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