LAWS203 Study Guide - Final Guide: Limited Liability Company, Telstra, Target Australia

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24 Jul 2018
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Test for breach: conduct is not misleading or deceptive where the ordinary" or. Reasonable" member of the target audience would not be led into error: campomar sociedad limitada v nike international. Dominant selling pitch" or headline claim" that will be most influential: telstra corp ltd v optus communications pty. False claims in advertisement: particular scrutiny paid to claims about, health benefits, accc v cadbury schweppes pty ltd no sugar, made with real fruit, production processes. Free to roam": accc v turi foods pty ltd (no 4: coles: baked today, sold today", environmental benefits (greenwash, accc v gm holden ltd, place of origin claims, accc v woolworths pty ltd woolworths beefing. Puff: puff (exaggerated, imprecise, subjective statements designed to attract attention) are not actionable the ordinary reasonable person would not be misled by these. Information centre: connect. com. au v goconnect australia pty ltd, s&i publishing pty ltd v australian surf life saver pty.